Stella Artois: Cannes Film festival prize (Jacques d’Azur)

If movies, expensive hotels, and hobnobbing with celebrities are your kind of thing, then this new marketing drive from my favorite beer, Stella Artois (aka wife beater), will be right up your alley.

Stella is giving away VIP tickets for you and a friend to attend the Cannes Film Festival 2010 for 2 days.The prize includes business class travel from the winner’s nearest airport, a helicopter transfer from the airport, a luxury hotel stay, entry to a VIP screening event as well as entrance to the after-party.

Stella Artois 4% have put all the entry details up at www.stellaartois.com. The flash site can take a while to load but  when you watch the video clip it uses your facebook account to grab a picture of you and a couple of your friends and inserts it into the video in a very believable way. Check out my one here if you can’t be bothered to do your own: http://www.stellaartois.com/?key=696485603

STELLA Cannes-film-festival

Chris

Adman at Ogilvy

One Comment

What's your say? Leave a comment