Nike: The Secret Behind Nike Air (+ That Tiger Woods ad)

Loved this new classic ad from Nike and Wieden + Kennedy for Nike Air shoes.

David Koechner tells us the secret that the air used in Nike Air products, is in fact, air collected by Nike from their world wide super star athletes. I particularly love the bit with super hot tennis player Maria Sharapova, who’s air has to be harnessed specially to stop the screaming. Some of the other superstars featured are John McEnroe,  Carl Lewis, Paula Radcliffe  and Troy Palumalu. (Huge hat tip to Steve Clayton for the find)

In other news Nike did a rather tasteless (in my mind) ad featuring Tiger Woods that has a lot of people talking as it features the voice clip of his late father Earl Woods. See clip below and have your say.

Chris

Adman at Ogilvy

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