Old Spice: Armpit Mountain

A month after the very popular “Smell like a man” clip, Old Spice and Wieden + Kennedy are at it again, this time to advertise their new underarm deodorant sticks. If your “Handsomeness is a burden your face has to live with, every day” then it seems like old spice Matterhorn (“The worlds most successful mountain”) might just be the deodorant for you.

To see more of the hilariously cheesy work for Old Spice check out their YouTube channel here.

Chris

Adman at Ogilvy

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