Adidas originals (the select clothing section of Adidas) have just released a line of Star Wars branded items. To launch the new line they first created a online app that puts you inside the death star and lets to vaporise your friends via Google maps, and then send them the footage (click here to try it out). Secondly they added a collection of pictures of the products and some great Adidas/ Star Wars branded profile badges to their already popular Facebook page. Lastly they created the above ad to showcase some of the new rags by using stars such as Dave Beckham, Snoop Dogg and Daft Punk (Great soundtrack).
Especially love some of the artwork used in the badges below, and nice to see another company experimenting with some fun and easy digital work, so far the video alone has had almost 600,000 views in just 4 days.
Well done to the Sid Lee agency.
Now I’m off to the shops as have taken a fancy to the X-WING SAMBA shoes, would love it if i could get some samples (hint hint Adidas ) To have a look at the new clothes and find your nearest dealer go to: http://www.facebook.com/adidasoriginals