Toyota: Clean Getaways (Banned Yaris ad)

Almost forgot to write about this little beauty from Brisbane-based advertising company Play TV, which was submitted to an online competition to find a new Yaris car ad by Saatchi & Saatchi Australia for Toyota. The ad features some classic / classy lines like “I hope I haven’t come too prematurely” and “she can take a good pounding in any direction”.

Needless to say it won the competition but didn’t manage to air for long as petty people with no humour / wit started to complain. They couldn’t stop the ad from spreading virally via YouTube etc though, and its now become a huge success. Congrats to all involved and what a fab outing in the digital world for Toyota Australia, this amount of exposure would normally cost a fortune !

Related posts:

1. Toyota Prius: Harmony ad
2. Toyota: Chase
3. Toyota Prius: iPhone App Unleashes Creativity in Times Square
4. 3rd generation Prius commercial: MPG
5. Iams Frisbee

Tags: banned toyota commercial, Clean Getaways, Play TV, Saatchi & Saatchi Australia, Toyota Yaris banned advert

This entry was posted on December 16, 2009 at December 16, 2009 and is filed under Car Ads, Entertaining, Marketing, Saatchi & Saatchi. You can follow any responses to this entry through the RSS 2.0 feed.