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I’m sure most of you would have seen the infamous viral video by urban stunt cyclist Danny MacAskill (if not click here to see it). Now he has done a nice ad spot for the new Volkswagen Golf estate.
The clip was filmed in Lisbon by TRY advertising. So far so good, in just 3 days they have already had over 70,000 plays on YouTube alone. If your brand wants a online viral campaign, often the easiest thing to do is find something that’s already hugely popular and jump on board.
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November 2, 2009 at 5:02 pm
[...] This post was mentioned on Twitter by Chris Rawlinson and Euro Auto News, Cormac Smith. Cormac Smith said: RT @EuroAutoNews: Volkswagen : Danny MacAskill | Chris Rawlinson http://ow.ly/15YObj [...]
November 4, 2009 at 5:47 pm
“Often the easiest thing to do is find something that’s already hugely popular and jump on board.” and often the saddest if not done well, case in point… Vernon Koekemoer.
November 5, 2009 at 11:52 am
I hadn’t seen the original Danny MacAskill clip, so this blew me away. Super-cool. Thanks for sharing.