Chris Rawlinson

Sony Ericsson’s global Hopper Invasion campaign is well underway and thought it about time to give you an update on it (I first wrote about it here). The campaign promotes their new Entertainment Unlimited range of phones, namely the Satio, Aino and Yari. It all started a few months ago with a teaser site allowing [...]

Advertising agency Forsman and Bodenfors created a brilliant campaign for IKEA using Facebook picture tagging to help promote a new store in the Swedish town of Malmo. The store didn’t have a huge budget so the agency created a Facebook profile for the store manager, Gordon Gustavsson, and over a two-week period they uploaded images [...]

Great spot from BBDO New York for Guinness, very smoothly done. This kind of thing happens to me every day, maybe I also need a raise. Related PostsGUINNESS: People Herding Guinness: Football Scout

Recently we have been seeing a ton of innovation in the print media to digital media conversion arena. This latest wonder is from The New York Times and comes in the form of a PC or Mac compatible reader. The Times reader 2.0 uses Adobe AIR and allows you to read a full digital edition [...]

Yahoo! advertising team has come up with this classic digital short showing the pain agency creatives have to go through. The short features “The Account Executive”, “The Creatives” and the fabulous  “Clients”. I especially admire the likes and dislikes captions for each of the groups. Classic. You can follow Yahoo! advertising on twitter here: http://twitter.com/yahooadbuzz [...]

UK agency Lean Mean Fighting Machine have created a fab little iPhone app called iLingual for Emirates. The app helps you speak in different languages (French, German and Arabic ). All you need to do is take a picture of your mouth, the app then uses the picture and animates it so that when you [...]

This is post is aimed at any expats out there that are keen to come home to South Africa for some Christmas fun in the sun. KuduClub (a website that allows you to watch all the SA local TV shows etc online) is giving 2 lucky people the chance to win a trip back to [...]

Pretty hilarious ad spot for a drink called Muscle Milk. Very reminiscing of an Andy Samberg Saturday Night Live skit but still fun none the less. Nice work from Pereira & O’Dell. They even set up a micro site for the campaign called www.sexypilgrim.com that allows you to watch the clip and download the song [...]