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Recently I stumbled across this new viral site from Sony Ericsson. Details are thin but from what I can see the general vibe is to get you to sign in, personalise a colourful hopper, name it, and then wait for an email with further instructions at a later date. (The email is still pending). What I do know is that this is part of Sony Ericsson’s new Entertainment Unlimited and Make. Believe branding and the coloured Hoppers certainly fit in with the new Logo colours.
When signing up they tell you “Be part of the world’s first ever online flash mob” so I’m wondering how they will use these personalised hoppers online?, maybe ask everyone to change their various profile pictures to the hopper on a specific date? Either way I’m intrigued and hope it works out for them. So far they have just under 2000 personalised hoppers made up and a short video of 500 hoppers being let loose in Barcelona !
To sign up and see for yourself go to: http://www.sonyericsson.com/hopperinvasion also Sony Ericsson South Africa have started up a twitter account that will no doubt keep us informed on this and other SE related goings on. Follow @sonyericssonsa
P.S. the Sony Ericsson W995 I’m still using just won an EISA award for best music phone ! I cant bring myself to send it back so sorry if anyone from Sony Ericsson reads this but you will have to come physically beat me for it if you want it back !
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