From concept to completion the spot took just over fourteen months and involved a combined team of well over a hundred and sixty people, not including extras. This has to be one of my favourites of the year and I think this below comment is well deserved:
“In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession.” says Alistair King, Executive Creative Director at King James.
Agency: King James
Production: Velocity Films
Director: Keith Rose
Creative: Karin Barry-McCormack and Paige Nick (Check out her great Blog!) & Legend Alistair King
**** Bonus: See some behind the scenes action: click here ****