VB beer: The new regulars ad

***** If it buffers wait for it, trust me its worth it ! *****

This stunning new VB commercial entailed The Regulars was shot in Ballarat, Australia and is one of the largest beer commercials ever produced, boasting a 1500 plus cast and a 150 person strong crew.

The ad was created by Droga5, Sydney and launches VB’s new tag line “The Drinking Beer”. To back up the campaign Droga5 have produced print, radio, outdoor and online content. "The Regulars" characters will also be brought to life in store through point of sale and refreshed packaging.

Check out the VB website for detailed comedy profiles of the groups of legendary regular men, and heaps of other added bonus content.

Possibly the funniest ad I have seen all year !

VB regulars

Chris

Adman at Ogilvy

3 Comments

  1. This may be a little bit off topic but it revolves around a commercial based idea which is how i would approach whoever it may be on VB commercial capagin idea that i have.

    cheers

    • Hi Tom,

      I suggest you get in touch with VB, you should be able to find a contact from their website.

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