Inspiring work by Publicis, Frankfurt. In order to promote a local fish restaurant called Fisch Franke they created a fortified poster frame and filled it with 600 Litres of water and several real Trout.
The living poster was on display for a limited time and managed to attract a ton of attention as well as increasing traffic in the restaurant itself.
Click on the video below to watch the making of the living poster frame.
No fish were harmed during the making of this billboard.
Wow very cool Chris…