If you click to the new E-class website they have done some fun stuff along the same theme as the ad. They got 30 stunning models to stand around the car, as you click on each of the girls name you see the car from her view point (i.e to see different angels of the car you click on the different girls). You can also take and save your own pictures of the car (or the girls!) on the site with a virtual camera.
Click here to see it for yourself, simple but different and effective ! (Screen shot bellow)