Copyright © 2010 Chris Rawlinson. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
Great little spot for the new 3rd generation Toyota Prius from Saatchi and Saatchi LA.
They also created a great video on how the ad was made (its real people in costumes). The website for the car launch is also up and running and is a fantastic interactive experience showing off the revolutionary technology used by the new Toyota Prius.
On another note check out Uwe Gutschow’s blog from Saatchi interactive LA, great chap and founder of the multiple award winning Saatchi At Play division in Cape Town (now headed by the incredible Allan Kent)
Related posts:
May 23, 2009 at 9:20 pm
The spot would be OK if it wasn’t a complete ripoff of Astrid Rieger’s Video “Apple on a Tree” from 2006 which has won several awards and was shown in Cannes:
http://astridrieger.de/apple.html
I think it’s quite a shame that those excellent people at Saatchi don’t even have the decency of contacting original Authors but instead steal a whole concept and market it as their own. Of course they can afford a staff of lawyers to find such practices accebtable. Shame on them.
May 31, 2009 at 2:34 pm
[...] To watch the first ad they made click here. [...]
June 3, 2009 at 2:58 am
aahhh schucks Chris, you are way too kind.
I’ll post some info soon on some of the social and mobile stuff we are doing. We’ve started with a facebook page at http://www.facebook.com/prius