This new ad for Norwich Union changing their name to Aviva is a little controversial given the current economic climate but is a pretty good name change ad none the less.
The ad is made by AMV BBDO and features some classic celebs that all have different real names such as, Bruce Willis (aka Walter Willis) Ringo Starr (aka Richard Starkey), and Alice Cooper (aka Vincent Furnier).
Considering Aviva (Norwich Union) has just laid off 1800 staff last year alone I’m not sure personally I would have spent about £10 mill on an ad like this. I think it would have done much better to give something publicly directly to their consumers and investors.
Does no one else think that this advert is morally confused, with a terrible message of parading around pretending to be something that you’re not! “It’s a chance to show the world who you’ve always wanted to be”… what kind of a message IS THAT????