Harvey Nics is following on from last years multiple award winning campaign, with the Harvey Nichols ‘Could I Be Any Clearer?’ Christmas card.
If you’re fed up of receiving novelty Christmas onesies from Aunty Jo, then the ‘Could I Be Any Clearer?’ Christmas card is the best way to make sure you get exactly what you want.
You can design your own personalised card, and drop your loved ones the ultimate hint at http://bit.ly/CouldIBeAnyClearer
Work by adam&eveDDB
DStv ad shows the real Africa
DStv has created a brilliantly shot campaign (+ great music) to help inspire young africans about Africa, and help correct some of the negative preconceptions about the continent.
The ad uses the line “This is Africa. Not how they see it, but how we know it”. You can read up more from behind the scenes at www.dstv.com/TIA
Work by our Ogilvy Johannesburg office.
Durex make worlds first synchronised dual screen ad
Durex has gotten into the mail order sex toy business, and has created a phone/tablet friendly 2nd screen ad.
If you download the Durex Explore iTunes or Google Play app, you will be able to see alternative views of what’s going on behind closed doors in the ad.
The app also enables you to purchase Durex products on the spot.
Nice work by Havas Worldwide, would worry the hassle ask of people to do this doesn’t quite live up to the reward of downloading the app though….but am sure this sort of thing will get better with time.
Sony shares the journey of film script to screen
Sony and W+K Portland have created a short ad showing the journey of a film script concept to screen.
The ad helps share that Sony helps create great films at every step in the journey, so if you’re in the mark for a new TV why not try Sony!
So simple but really like it, especially the music.
People Being Awesome Charity Video Watched by 90 Million people
Australian wildlife charity “Animals Australia” has released a video of people being awesome, thats now been seen by over 90 million people!
The ad is designed to raise signatures for a petition to ban recreational duck hunting.
Considering there are only just over 23 million people in Australia, I would say they have done pretty well.
To sign the petition go to www.AnimalsAus.org/bc5
A Magic Billboard that Promotes a Magic Festival
The Quebec City Magic Festival and their agency lg2 have created a magic billboard in Québec.
Unlike a magic show they have kindly revealed how they pulled this stunt off.
Great creative work tends to be more effective when the ad really speaks to what the brand actually does.
Bulk buy supermarket creates the oddest ad of the year
A supermarket in the US of A, has created what must be one of the strangest ads I have ever seen.
The store in question, Ocean State Job Lot, is a bulk buy discount retailer.
Although it looks rather scripted, and the actors are a little shocking, the ad itself ends up being pretty funny.
Enjoy the oddity. Work by Gabriel Sunday.
Smart Honda billboard shows how many items can fit into the car
Canadian agency Grip Limited have created a rather smart billboard execution to help promote the new 2015 Honda Fit.
Each of the billboards cleverly show how many real size items people can fit into the car.
So simple and really nicely done.
The Ross Chowles Creative Process
Ross Chowles is one of South Africa’s best creative directors and a true gentleman.
He helped build a very successful agency called The Jupiter Drawing Room (named after a fictional brothel smoking room in Paris), has mentored and taught some of the best ad people in the business, and also now runs Bright, a creative space for people to learn about art and creativity.
A while ago I asked if Ross would kindly share his creative process, and as he is a wonderful chap, he did, so here it is (Thanks Ross).
1. Receive the brief. Listen!
Absorb the information and the problem/product/target market.
Just listen.
Listening is the most important part of creativity. Whether it’s listening to the client or the consumer.
Just listen.
2. Then just live with the brief.
Don’t do anything.
Don’t think of solutions.
Just wallow.
Lie in the information, let it sit with you.
Let it itch. Don’t scratch.
3. When the ideas come, let them all out.
Big, small, silly, or boring.
Don’t censor your ideas.
Just get them out!.
4 Pick your favourites.
Use 3 criteria.
1) Relevance to the product/consumer.
2) Impact. Will people talk about your idea?
3) What is the feeling/message the consumer will be left with AFTER seeing your idea.
5. Hang on tight.
Once you have selected your idea, hold onto it tightly.
People will try (not on purpose) fuck up your idea.
They will chisel away at it with tiny changes, till it looks nothing like the idea you started with.
Hang on to good advice, discard bad advice.
New McDonalds mobile game climbs to no1 in the app store
McDonalds in Australia has been doing a great job of making the brand more entertaining. Recently they released a game app called “Drop into Macca’s”. To help launch it they made the above pretty funny ad.
The game is ranked no1 in the Australian app store, and challenges you to Skydive into maccas, the more points you get, the more rewards you can claim like free burgers and even $1000 cash cards.
Try it out on Android, or iPhone.
Ad/App by 3RDSense and DDB.