Quick share of two great funny ads from South African women’s insurance specialist, First For Woman. The two clips entertainingly show why men are a higher insurance risk than woman. Great work by Velocity Films and Black River FC.
Volvo: X-Ray iPad app
The Geneva Auto Show is always a good excuse for car companies to try something a little different and help set themselves apart from the rest of the crowd. This year Volvo built an iPad app for the launch of its new V40. The app shows potential customers an X-Ray 360-degree view of the car, enabling them to easily show off the normally hidden tech and safety features. See the video clip above for a closer look.
Work by: La Comunidad Miami
Listerine: Flipbook with Bad Breath
Vitamin Water: Not The Olympic Games
As London 2012 comes to a close it’s only right to share a fun Olympic themed ad from Vitamin Water France. Love the overly English French accent the commentator has. Fun work from Sid Lee Paris
Google: Agile Creativity
Nice clip to promote some of Google’s tools that can help advertisers gain an edge. The clip features talks from some of the worlds top agencies and promotes the idea of using ‘lean thinking’ alongside a more fluid innovation process – call it "Agile Creativity". Google are collaborating with industry execs to build a site to help implement agility in the agency processes. For more info go to http://www.thinkwithgoogle.com/insights/featured/agile-creativity/
Miura: Ultra Pure Soft Water
Great work from teamlab, Tokyo for Miura’s Ultra Pure Soft Water. The above spot features a live dance performance, beat boxers, and 3D projection mapping. The visuals for the CM were created so that the dancers appear to be in the world inside of the Water Softener. Sensors were used to capture the dancer’s position and movement in real-time and render projection mapping visuals on the walls of our specially constructed studio.
For more work from Team Lab visit http://www.team-lab.net/en/
kalahari.com: Bella Swan competing for gold!
Fun work from JWT, South Africa for kalahari.com to promote their range of movies. The above features mock Olympic commentary over a clip featuring Bella Swan from the Twilight movie franchise.
Nike: Find Your Greatness – Jogger
Inspirational work from Wieden + Kennedy, for Nike’s "Find your greatness" campaign. In the above spot they show a young chap called Nathan Sorrell, from London, Ohio, jogging. At 5-foot-3 and 200 pounds he is not the thinnest chap, but after doing the advert, himself and his mother Monica have vowed to help each other lose weight through dieting and exercise. If successful Nike will return to shoot a follow up ad. I hope they can do it.
TshirtOS: The world’s first programmable T-shirt
Brilliant idea from Ballantine’s (A whiskey company) and Cutecirctuit (A fashion tech company). together they have created an interactive t-shirt prototype called tshirtOS, and are asking the public to express interest if they want the shirts to be made by heading to http://www.tshirtos.com. tshirtOS is the world’s first wearable, sharable, programmable t-shirt, a working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.
Orange: Surf as fast as you think
Nice work from Publicis Conseil, France, for Mobile Phone operator Orange. The ad helps to launch their new range of Intel powered phones.