Subaru have made an ad for their new WRX STI car that’s themed just like a sleazy movie trailer. Very different, but probably right for their predominantly male playful target market.
The ad comes complete with it’s own site (www.therideofherlife.com) where you can download and share pictures and GIF images from the ad.
Work by Carmichael Lynch.
Manchester United Google+ Front Row Story
On March 16th for the first time ever Manchester United and Google+ teamed up and brought 22 fans from around the world into Old Trafford, live through Hangouts.
The fans were from South Africa, Ethiopia, Mexico, Malaysia, USA and Namibia.
Unfortunately what this case study doesn’t show is that the match was against Liverpool, and Liverpool ended up winning 3 – 0.
Still nice work from Adam & Eve DDB
Carlsberg create a gamified happy hour product for bars
Carlsberg beer have created a happy hour type product for bars called #HappyBeerTime. When bars run #HappyBeerTime all Carlsberg Beers sell for a discounted price for a limited time, however if patrons of the bar Instagram a picture using the hashtag and the name of the bar then more time is added to the happy hour allowing the discounts to continue.
Nice idea from their Danish agency Konstellation.
Buzzfeed: The Secret Science of advertising
Buzzfeed have created a short and simple video on some of the key old lessons learned about the science behind advertising.
Although how and where brands advertise has changed (mostly because of technology), one thing has pretty much remained the same, people.
As long as we continue to have emotions and brains the basics shared below will still work out for some time.
The Grandparents Frame App by JOHNSON’S® Baby
Always nice to see agencies coming up with products. this one is from Impact BBDO, Dubai for Johnsons Baby. Put simply it’s an app and digital photo frame, that parents can use to share pictures via their mobile phones, and then send them wirelessly to the digital photo frames in real time.
The idea came about based on the finding that grandparents often live far away from their children and grandchildren, and so often miss out on their grand kids growing up.
Nice case study, pretty emotional stuff.
Snickers: Construction Workers Yell Messages of Empowerment to Women
Interesting activation stunt from Clemenger BBDO, Australia for Snickers. They hired people to dress up as construction workers and shout positive messages of empowerment to women passing by the construction site.
Fun video and love the sentiment behind it, not sure they will win many new construction worker fans though, also could be misconstrued that Snickers makes workers shout abuse at women…(the line is “You’re not yourself when you’re hungry”).
This is a Generic Brand Video
Below is a brilliant piss take video based on a popular article called “This is a generic brand video”, written by Kendra Eash for McSweeney’s Internet Tendency website.
The ad was put together by stock video footage site “Dissolve”. The clip is made entirely with stock footage, you can see and license them all at http://www.dissolve.com/generic.
Delta use LinkedIn to Create a Mentoring Program at 35,000ft
With the help of LinkedIn, Delta have created the first high altitude mentoring program.
Delta chose some of the best leaders in business, art, and technology, then created a site called “Delta’s Innovation Class”. On the site people can apply to sit in the seat next to the leader and have the chance to learn and meet inspirational people on the flight.
The first pairing happened between Eric Migicovsky, founder of Pebble and James Patten, an interaction designer and inventor on their way to the recent TED Conference in Vancouver
The Oreo Twitter Trending Vending Machine
Oreo created a custom vending machine that enabled people to create their own custom flavoured Oreo cookies based on what was trending on twitter.
The machine was placed at SXSW and was put together by MAYA Design .
Below is a pretty interesting video explaining how it all worked.
The Evolution of Brand Logos 1886 – 2013
Below is an interesting infographic showing the evolution of 18 of the worlds largest brand’s logos. The graph was put together by www.graphicdesigndegreehub.com
