VW: The Original Click
Wonderful work for VW Original Parts by AlmapBBDO, Brazil. They took out a targeted YouTube banner campaign that directed people from imitation copies of viral videos, to the actual originals! Simple, but great.
Marketing
Febreze: Live Commercial
After a series of ads showing blindfolded people thinking that dirty rooms where fresh scented paradises, some viewers simply didn’t believe the Febreze Breathe Happy commercials were completely real. With this in mind Grey New York set up real people… Continue Reading
Nissan Leaf: A World Without Petrol
Nissan LEAF launched in Sydney with an art installation showing how petrol bowsers (Pumps) might be used in ‘a world without petrol’. Great work by TBWA, you can learn view and vote for your favourite installation at www.zeropetrol.com.au.
Friskies® Treats: End Cat Boredom PSA
Another day, another cat video on the internet. This time Chris Parnell explains why people need to buy their furry friends Friskies® Treats in order to reverse the effects of cat boredom. Work by AFG&
Cerveza Salta: Rugbeer
In Salta province, the New Zealand of Argentina, rugby is bigger than football. Salta Beer created the above unique experience where people could tackle a vending machine and get a beer. More great work by Ogilvy, Argentina.
OptiCentro: Anti-myopia Mirror
Great print work by DraftFCB, Lisbon. In order to publicise optometrists OptiCentro, they installed blurred vinyl mirrors in lifts with glasses that only showed clean mirrors in the frames.
Sprite: Sprite Shower
Great outdoor activation work by Ogilvy, Sao Paulo, Brazil, for Sprite. They made a giant shower disguised as a Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during… Continue Reading
Hellmann’s: Recipe Receipt
Wonderful innovative retail incentive for Hellmann’s mayonnaise by Ogilvy Brazil. They created and installed software on 100 till points over 3 months at a major supermarket. The software created recipes based on peoples purchases when they bought Hellmann’s mayonnaise, these… Continue Reading
Financial Times: Graphic World
Fantastic 3D projection interactive infographic work from DDB for the Financial Times. They set up the projection in New York’s Grand Central Terminal, the infographics changed depending on where you were standing. For more information about the campaign visit: http://www.ft.com/graphicworld
EPA: Inner Art Creative
The Brazilian Pan Americana School of Art and Design and their agency Almap DDBO created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered… Continue Reading