Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through a six-story double vertical loop at the 2012 X Games in Los Angeles! see the activation above. Great idea from Hot Wheels agency,… Continue Reading
Australian Bank NAB created the above activation to recognise and reward honest aussie’s in a shopping mall. Great work by Clemenger BBDO Melbourne. Find out more at http://nab.co/12HonYT Via: Gareth Heuer
Possibly the best Anti-Smoking activation I have ever seen. The work is from Ogilvy Thailand for the Thai Health Foundation, and plays not on sickening images or forced fear, but rather plain self reasoning. Via: Matt Blitz
Pretty brave move for an airline to tell people not to fly, but that’s exactly what British Airways has done with their above latest TV ad for the London Olympics. The ad tell britons to stay home and support Team… Continue Reading
Wow, Canadian ad Agency Cundari, Toronto, have just managed to produce one of the best car ads I have ever seen for BMW. The ad recreates footage of a bullet shooting through objects, but in this case its a new… Continue Reading
Great insight and work from Ogilvy Action Taiwan for Philips. Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips… Continue Reading
Brave move from McDonalds in Canada! To answer a question that was posted on the McDonalds Q&A site, namely "Why does your food look different in the advertising than what is in the store?" the brand decided to film the… Continue Reading
Funny stuff for Playboy South Africa from Y&R
Great work by FoxP2 Cape Town for the DNA Project. Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with… Continue Reading
(The below is part of a series of articles I am doing for ididthatad.com and Ogilvy) SA walked away with a fantastic total of 14 awards last night, 8 for Radio and 6 for Press. DDB, NET#WORK BBDO, and TBWA… Continue Reading