Fanta: Tastable Print ad
Fanta and OgilvyOne in Dubai have created a tastable print ad for their new Fanta Orange drink. When people take a bite of the ad they can get a taste of what the new Fanta Orange drink tastes like. Am… Continue Reading
Marketing
Innovative Use Of Google Maps In Digital Advertising
Last week we (Ogilvy & Mather Cape Town) were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking… Continue Reading
Emirates NDB: Remote control ATM Machine
Emirates NBD and ad agency FP7/DXB, recently created the above fun campaign in Dubai. To show that their ATM machines are always there when you need them, they created a remote controlled ATM machine on wheels. They set the machine… Continue Reading
Qualcomm: Best Bus Stop Ever
Mobile technology company Qualcomm wants to make everyday life better with mobile, so they brought in a few surprises to a bus stop. They put up a poster featuring a URL, then waited for people to visit the mobile site.… Continue Reading
KLM: Must See Map
KLM have come up with a great way of finding and exploring things to do in cities they fly to. When people go to http://mustseemap.klm.com they can choose their destination city, pin places they want to visit, and then via… Continue Reading
Schneider Beer: Maturation
Brilliantly funny beer ad from Argentina. The ad was based off the idea that the taste and quality of a Schneider Beer could be summarized in one big secret – maturation time. Ogilvy & Mather Argentina and Schneider visualized that… Continue Reading
Nivea: Stress Test
Interesting activation idea by Nivea and Advertising Agency: Felix & Lamberti, Hamburg. To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were framed at random and in real time… Continue Reading
VW: Find Your One
The New Golf’s latest campaign is called The One (as it’s the only car you will ever need). I thought that given the cars launch month coincides with valentines day it would be good to create something quick, easy, and… Continue Reading
Lexus: Lexus IS – Blend Out
Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene. In order to… Continue Reading
Cape Town Tourism: Facebook Holiday
Above is the most recent interactive case study from my own home Ogilvy Cape Town. Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities,… Continue Reading