McDonalds: How to Make Big Mac Sauce

The team over at McDonalds Canada are answering customers questions again. This time in the name of transparency they show us how to make Big Mac sauce + how to make a home made Big Mac! Am so tempted to… Continue Reading

Thai Health Foundation: Smoking Kids

Possibly the best Anti-Smoking activation I have ever seen. The work is from Ogilvy Thailand for the Thai Health Foundation, and plays not on sickening images or forced fear, but rather plain self reasoning. Via: Matt Blitz

Nokia Lumia 900: Batman Phone

If you’re a bit of a geek you will love this new limited edition Batman Dark Knight Rises phone from Nokia. The phone in question is Nokia’s new Lumia 900 phone (Winner of the 2012 CES phone of the year),… Continue Reading

DNA Project: Cape Town Station Activation

Great work by FoxP2 Cape Town for the DNA Project. Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with… Continue Reading

Microsoft: Surface

Anyone who knows me will know I’m a huge fan of Microsoft, not because I dislike Apple, but because especially recently I think they have been making huge leaps in UX, and incredibly innovative functional tech products. Now they have… Continue Reading

ONG Florescer: Tomorrow in a Box

Clever work for ONG Florescer, a Brazilian non-profit children’s community/education center. Their agency, JWT, helped come up with a novel way to raise needed donations, they created a website where people could buy and share product ideas thought up by… Continue Reading

NYC Rescue Mission: Underheard in New York

Brilliant work by BBH, New York for The NYC Rescue Mission. They gave a voice to homeless people by giving them a phone, a twitter account, and then asked them to talk to people online about their day to day… Continue Reading

5 Gum: Two Door Cinema Club Activation Overview

5 gum launch Overview View more PowerPoint from chrisrawlinson A few weeks ago I attended one of the best concerts I have ever been to. The event was made possible for free by sponsorship from Wrigley’s 5 Gum, who bought… Continue Reading

MINI: The MINI Cooper S Roadster Launch

One of the nice things about blogging for a long time is being invited to product launches, car launches are always a treat. MINI South Africa kindly invited me for an evening out test driving their new MINI Cooper S… Continue Reading

Google: Project Re: Brief

Wonderful work from Google. During last year Google partnered with Avis, Coca Cola, Volvo, and Alka-Seltzer in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole… Continue Reading