This year has been a pretty good one for advertising. Rather than big new trends coming in there has mainly been an evolution of existing ones. The traditional 30 seconds TV spot is no longer de rigueur, only 2 or… Continue Reading
Interesting social experiment by Saatchi & Saatchi for Beldent chewing gum. The experiment set out to show that chewing gum doesn’t give off a bad impression. They took 5 sets of twins, 1 chewed gum, the other didn’t, people were… Continue Reading
Hello there, Below is a weekly email I make up that goes out to Ogilvy and friends, hope you like it. You can read this week adspiration on Flipboard with bonus content at: http://flip.it/wkZuT Interesting stuff / news Why Creativity… Continue Reading
Smart work by Pedigree and DDB Brussels, they used buss stop billboards as markers to create city dog walk routes. The idea was based on the insight that dogs need at least one good walk a day to stay healthy… Continue Reading
To help launch their new “i” cars, BMW have created a unique, interactive experience shot using fully immersive 360 degree technology. You control the story as you interact with the car, and discover more about the new BMW i range.Watch… Continue Reading
Nice idea by Lexus and a agency Happiness, Brussels. They teamed up with interactive experimental artist Sergio Albiac to create unique portraits of a driver based on his driving style.Although I really like the concept personally I would have created… Continue Reading
The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to… Continue Reading
BBH Asia Pacific has created the largest virtual- meets- physical football game activation to launch the NIKE Hypervenom football boot. I admire the way they are packaging this for use in Football training schools, as well as a great portable… Continue Reading
Dove and Ogilvy London created a campaign that allowed Facebook users to swap spam / negative ads about weight, for positive messages on natural beauty. Now if only there was a way to get rid of Facebook ads altogether……
Education in Uganda and across the developing world suffers partly from a lack of school books. MTN and South African Agency Metropolitan Republic decided to help address this problem by creating virtual libraries in their newspaper print ads. Via USSD,… Continue Reading