Clever activation for Adobe’s Adobe Creative Day event happening today. The activation was put together by Swedish agency Abby Norm. They hired Photoshop retouch wizard Erik Johansson (operating from a nearby van) to real time create images of people waiting… Continue Reading
IBM creates solutions that help cities all over the world get smarter, in order to make life in those cities better. So Ogilvy Paris and IBM worked together to create the above urban campaign to spark positive change with the… Continue Reading
Fantastic activation idea for the new Samsung Galaxy S4 from Switzerland. People were challenged to a staring competition to win either a free or discounted phone. The challenge used the Galaxy S4’s inbuilt Smart Pause function that lets the S4… Continue Reading
Urbanears created an interactive analogue sound poster for their new Urban Ears product Slussen, a mobile DJ mixing system app for iPhone. Agency Uncle Grey created illustrations engraved with ridges, that produce sound as they are scratched with your fingernail.… Continue Reading
GE created an outdoor gallery in São Paulo. The project, developed by AlmapBBDO, improved the city’s visual landscape by getting local popular street artists to paint over blank old advertising panels, high visibility art that poetically narrated GE’s work in… Continue Reading
Cafe Neamess is one of Israel’s most popular coffee brands, but people often don’t publicise they drink it because it isn’t seen as a premium brand. To change this and get people talking ad agency BBR Saatchi & Saatchi, Israel,… Continue Reading
Interesting work from Publicis Italy, for outdoor insect spray, ORPHEA 4D. As you will see above they managed to turn a large billboard into a giant insect trap. They positioned an image of the can and then placed glue in… Continue Reading
Great work from McDonalds by DDB, Warsaw. To show different menu options from McDonalds, billboards were hand drawn for several weeks by the graffiti artist Stefan Szwed-Stronzynski.
Great street ad from DraftFCB, Toronto. To get more people to get their hearing tested they created the above free eye test outdoor ad. When people read the small print they were alerted to the fact a speaker was playing… Continue Reading
Brilliant work for the ANAR Foundation who handle the main child abuse helpline in Spain. The work uses lenticular printing to show 2 message on a street sign billboard, one aimed at adults (generally taller), and a second hidden message… Continue Reading