Hot Wheels: World Record Double Loop Dare

Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through a six-story double vertical loop at the 2012 X Games in Los Angeles! see the activation above. Great idea from Hot Wheels agency,… Continue Reading →

NAB: Honesty Shouldn’t Go Unrewarded

Australian Bank NAB created the above activation to recognise and reward honest aussie’s in a shopping mall. Great work by Clemenger BBDO Melbourne. Find out more at http://nab.co/12HonYT Via: Gareth Heuer

Thai Health Foundation: Smoking Kids

Possibly the best Anti-Smoking activation I have ever seen. The work is from Ogilvy Thailand for the Thai Health Foundation, and plays not on sickening images or forced fear, but rather plain self reasoning. Via: Matt Blitz

Nokia Lumia 900: Batman Phone

If you’re a bit of a geek you will love this new limited edition Batman Dark Knight Rises phone from Nokia. The phone in question is Nokia’s new Lumia 900 phone (Winner of the 2012 CES phone of the year),… Continue Reading →

British Airways: London Olympics 2012

Pretty brave move for an airline to tell people not to fly, but that’s exactly what British Airways has done with their above latest TV ad for the London Olympics. The ad tell britons to stay home and support Team… Continue Reading →

BMW M5: Bullet

Wow, Canadian ad Agency Cundari, Toronto, have just managed to produce one of the best car ads I have ever seen for BMW. The ad recreates footage of a bullet shooting through objects, but in this case its a new… Continue Reading →

Philips Male Grooming: Augmented Reality Mugs

Great insight and work from Ogilvy Action Taiwan for Philips. Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips… Continue Reading →

Behind the scenes at a McDonald’s photo shoot

Brave move from McDonalds in Canada! To answer a question that was posted on the McDonalds Q&A site, namely "Why does your food look different in the advertising than what is in the store?" the brand decided to film the… Continue Reading →

DNA Project: Cape Town Station Activation

Great work by FoxP2 Cape Town for the DNA Project. Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with… Continue Reading →