Last week we (Ogilvy & Mather Cape Town) were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking… Continue Reading
Emirates NBD and ad agency FP7/DXB, recently created the above fun campaign in Dubai. To show that their ATM machines are always there when you need them, they created a remote controlled ATM machine on wheels. They set the machine… Continue Reading
Mobile technology company Qualcomm wants to make everyday life better with mobile, so they brought in a few surprises to a bus stop. They put up a poster featuring a URL, then waited for people to visit the mobile site.… Continue Reading
I was going to write about another ad today (there is a fun new VW beetle ad here if you want one), but then I watched this clip and thought it a much better choice. If you want a bit… Continue Reading
KLM have come up with a great way of finding and exploring things to do in cities they fly to. When people go to http://mustseemap.klm.com they can choose their destination city, pin places they want to visit, and then via… Continue Reading
Brilliantly funny beer ad from Argentina. The ad was based off the idea that the taste and quality of a Schneider Beer could be summarized in one big secret – maturation time. Ogilvy & Mather Argentina and Schneider visualized that… Continue Reading
Interesting activation idea by Nivea and Advertising Agency: Felix & Lamberti, Hamburg. To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were framed at random and in real time… Continue Reading
The New Golf’s latest campaign is called The One (as it’s the only car you will ever need). I thought that given the cars launch month coincides with valentines day it would be good to create something quick, easy, and… Continue Reading
Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene. In order to… Continue Reading
Above is the most recent interactive case study from my own home Ogilvy Cape Town. Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities,… Continue Reading