Cafe Neamess is one of Israel’s most popular coffee brands, but people often don’t publicise they drink it because it isn’t seen as a premium brand. To change this and get people talking ad agency BBR Saatchi & Saatchi, Israel,… Continue Reading
If you want some inspiration/tips, and a nice short advertising success story, watch Neil Blumenthal, founder of Warby Parker share how he built his brand into a multi-million dollar company in under 2 years from some creative ideas. Via: PSFK
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Ad Agency DDB Dubai created Conversations, a unique exhibition of their paintings giving… Continue Reading
Great to see an example of technology used for good by helping to bring people (and 2 countries) closer together. Coke created vending machines that got people in Pakistan and India to connect live and share an experience and a… Continue Reading
Something fun, simple, and short to brighten up your day from Specsavers, featuring a joke with a cat, what’s not to love.
Another nice activation from Heineken, although this one does feel a little staged. They put stadium seats in a designer furniture store and challenged guys to get their girlfriend / wife to agree to but the seats. The first guy… Continue Reading
Nice idea from Nike. To help promote their new Nike FC247 football boots that can be used on any surface, they created a portable laser projector rig then enables you to project a football pitch on any surface. Would be… Continue Reading
The above case study is a pretty effective, yet shocking, ad tactic for the Australian Transport Accident called Roadtrip Forever. The interactive campaign uses Facebook and features custom video clips with made up augmented dialog from your best friend showing… Continue Reading
Interesting online stunt by AlmapBBDO for the Volkswagen Tiguan. They created an ad of Facebook saying the Tiguan had gone missing from the website. When users searched they were taken to a custom ‘page not found’ page that showed links… Continue Reading
Interesting work from Publicis Italy, for outdoor insect spray, ORPHEA 4D. As you will see above they managed to turn a large billboard into a giant insect trap. They positioned an image of the can and then placed glue in… Continue Reading