Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if… Continue Reading
Lynx have created an interesting mobile app for chaps jetting off on holiday called “Get Le Girl” app. Basically it gives guys appropriate, or inappropriate chat up lines for them to try out on girls abroad. If the guys use… Continue Reading
Fun idea for launching an agencies website. Every time someone “Likes’” their page they get a quick personal thanks. Ad agency Core4 rigged up a device that activates a flashing blue light in the agency reception, it only resets when… Continue Reading
Interesting stunt for Garnier Fructis hair product by Publicis, Lisboa. They created the above interactive billboard that got people to answer a phone and listen to a message from a girl dressed in a prison outfit. Nice idea to capture… Continue Reading
This Thursday is one of the only chances you will get to listen to 5 of the best people from the South African advertising industry share their knowledge, lessons learned, and talk about where the world of advertising is heading.… Continue Reading
Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the… Continue Reading
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and… Continue Reading
People often wonder what’s involved in creating proper social media coverage of an event, although the above is a little extreme example, it does show how you can create great contextual content on the fly. Notice that most of this… Continue Reading
Google recently put up the above billboard that allow you to wirelessly browse and download content to your phone or tablet so you have fresh content ready for your flight. The use of NFC and other wireless connections to interact… Continue Reading
Dog food maker Beneful has created the above dog lover friendly ad by creating a Rube Goldberg Machine using dogs and their toys. So far, so great, the video has close to 2million views on YouTube and great coverage in… Continue Reading