Australian pay TV company Foxtel and their agency CHE Proximity have created a wearable technology shirt (called Alert Shirt), that provides haptic feedback to people watching Aussie Rules Football.The shirt connects to a smartphone app and converts live game data… Continue Reading
Duracell and their agency Cossette encouraged strangers in Canada to touch each other in Bus Shelter to keep warm.When people formed a physical chain from one side of the shelter to the other, a circuit was created and overhead heaters… Continue Reading
Saatchi Denmark used a hidden camera, a green screen and a very fast retoucher. to place unsuspecting moviegoers into movie trailers. The ads encouraged people to stay quiet during the movie. Impressively quick editing turnaround, nice piece of work for… Continue Reading
Clever yet simple billboard ad from Audi. By overlaying two headline they manipulated the viewers eyes focus. From far you could only focus the blurred headline, from close you would see a hidden message.Ad agency: thjnk AG, Hamburg
It’s not often I post print ads but saw these Audi ads for the new TT RS Coupe and thought I should share them with you. EnjoyAgency: thjnk AG, Hamburg
A young girl’s life gets her life turned upside-down in this tragic second a day video. The ad is a Save the Children PSA, that calls attention to the crisis in Syria by examining what life could be like for… Continue Reading
The final day of this years Design Indaba started slow and ended with the whole audience on their feet singing.The day kicked off with Ivory Coast architect Issa Diabaté from Koffi & Diabaté. Issa spoke about the need for more… Continue Reading
Last year Pepsi Max and NASCAR driver Jeff Gordon pranked a car salesman (see it here), lots of people doubted its authenticity including car blog Jalopnic’s main author. So Pepsi decided to invite him out to their new shoot so… Continue Reading