Goertz: Virtual Shoe Fitting Case Study

German shoe retailer Goertz and ad agency Kempertrautmann created the above campaign turning outdoor media into retail space. Using Microsoft’s Kinect system they allowed people to virtually try on shoes, then buy / share / or Like them directly from… Continue Reading

Only Jeans: Onlybecausewecan Case Study

Advertising agency Uncle Grey in Denmark developed this above brilliant interactive campaign to sell cloths for retail store Only. As well as the ad being beautifully shot the site allows you to interact and buy, share, and Like the clothes… Continue Reading

Nando’s: Diversity

Black River FC and Nando’s have come up with another wonderful ad that was recently banned by the SABC!. The Nando’s Diversity campaign aims to force South Africans to question Xenophobia and intolerance. Great work.

Durex: Performax Intense

Great work for Durex and their Performax Intense range of condoms. Am sure Marvin Gay would approve of the use of his “Lets get it on” song too. If anyone knows the agency please let me know.

Getty Images: The Watermark Project

Fantastic work by R/GA London for Getty Images. How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their… Continue Reading