Neil Blumenthal: Brand Building though Narrative and Vulnerability

If you want some inspiration/tips, and a nice short advertising success story, watch Neil Blumenthal, founder of Warby Parker share how he built his brand into a multi-million dollar company in under 2 years from some creative ideas. Via: PSFK

Innovative Use Of Google Maps In Digital Advertising

Last week we (Ogilvy  & Mather Cape Town) were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking… Continue Reading

HOW TO CREATE A GREAT BRAND BY ASKING ‘STUPID’ QUESTIONS

I normally try and find a great ad each day and post it here, but this is better than any of the ads that came out (Apart from a great new VW one from my own Ogilvy Cape Town, but… Continue Reading

Infographic: The Ad Agency Bloodline

Great infographic on the ad agency universe and structure from PSFK. Nice to see Ogilvy and WPP up there at the top. PSFK is a trends research and innovation company that creates content, hosts events, provides consultancy and manages a… Continue Reading