Chris Rawlinson

Brilliant work again by Wieden + Kennedy for Old Spice. This time they bring back Terry Crews again as the Old Spice Oder blocker guy to fun effect. With the help of big daddy Procter & Gamble the team have done some cross promotion work with Bounce, and Charmin.  

2011 has been my first year of being officially with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, every day hundreds of times. It takes great creativity and courage (from clients and agencies) to create something [...]

The Old Spice guy Isaiah Mustafa is back, and this time bearing gifts for Christmas in the guise of MANta Clause. Above he tells us how he gave the world Australia on a Tuesday about 1.5 kabillion year ago. Go to http://www.youtube.com/user/OldSpice to see more every day leading up to Christmas. Well done again to [...]

Another wonderful idea from Wieden + Kennedy for Old spice. Just in time for Christmas they have come up with a novel / cheesy Old Spice deodorant holder in the shape of a bear. Check out the fun clip above, and then head to the Old Spice facebook page to order your very own in [...]

For the last few weeks Old Spice has been publicising its new Old Spice guy, Fabio, who has been mocking the original Old Spice guy Isaiah Mustafa. As seen above Fabio has challenged Isaiah to a challenge. Isaiah as you can see below has accepted. To view the match live go to http://www.youtube.com/OldSpice at 12pm [...]

Old Spiced Spice and Wieden + Kennedy’s are back, and this time minus Isaiah Mustafa!! This time they chose to pick NFL Baltimore Ravens linebacker Ray Lewis, riding a huge raven with lasers and a rocket into space and blowing up a planet to promote the Old Spice Swagger body wash. Interesting approach.

In what must be one of the most entertaining and stunningly brilliant online campaigns ever, the Old Spice character Isaiah Mustafa has been doing personalised video messages to users commenting on the commercials on Twitter, YouTube, Facebook, and the web in general. There are so far around 50 video responses ! Visit the Old Spice You [...]

Incredible work for Old Spice shower gel by Wieden + Kennedy. The appropriate internet lingo I would use to describe the above ad would have to be something along the lines of “OMG Wieden’s pwnage in that Old Spice ad made me LMAO”. To see more of the hilariously cheesy work for Old Spice check [...]