Brazilian coffee company Café Pelé (yes, named after the footballer), has created a billboard that makes you yawn, and then gives you free coffee.
The billboard was put up in the São Paulo Metro with tracking hardware, the more people near the billboard the more it yawned and the more free coffee they gave out.
Work by Lew’Lara\TBWA, Brazil.
Pizza Hut in Hong Kong created four differently designed pizza boxes that turned into a projector.
The boxes each contained a lense, a cut out for you to place the lense, a shortcode for a free movie and a place for your phone.
When you placed the phone behind the lense and turned up the phone brightness the box turned into a basic movie projector.
A pizza and a movie…great work by Ogilvy Hong Kong.
Volkswagen created a bus that smartly told people when they were driving too close to the back.
The interactive ad was made to show off VW’s adaptive cruise control system (ACC) system, a system that automatically keeps a safe distance from the car in front.
The Interactive Volkswagen Bus Back Billboards were installed on bus routes that passed VW dealerships.
Smart work by AlmapBBDO, Brazil.
Outdoor ad firm JCDecaux showed the power of their billboards by simply putting pictures of a few select clients on them.
Obviously they instantly noticed and started calling in asking why they were on a billboard. The reaction proved the effectiveness of a well designed outdoor campaign, and gave JCDecaux an interesting reason to meet up and talk about their offering.
Simple and smart/ballsy idea by BBDO Belgium.
A foreign language school in Mexico made an Instagram hack to help teach people English.
Using the picture tags and video functionality they created accounts that could teach people English words as well as how to pronounce them.
The clever work was created by ad Agency Anónimo for the Interlingua English School in Mexico
Shoppers who took a leaflet from Battersea Dogs Home volunteers had a surprise at Westfield shopping mall.
Every leaflet had an RFID tag embedded, so virtual homeless dogs followed the shoppers around the mall appearing in all the digital billboards everywhere they walked.
The work is by Ogilvy London, impressive to take over every digital billboard and make them interactive.
Huggies 3D printed an ultrasound of a baby for an expectant mother who has been blind since she was 17.
Seeing an ultrasound of your future child is an incredible thing, but when you’re blind it’s not the same, so huggies created a 3D printout so the mum could experience the moment in a more tactile way.
The ad was created by Brazilian agency Mood and The Goodfellas.
This short story shows how two ex-convicts adopted dogs and got their lives back on track.
To show how a dog can change your life Pedigree created the First Days Out project.
The programme has found that the adopted pets end up boosting peoples self-esteem and help to ease their reintegration into society.
It’s a great story that has really touched millions of people. The story is a good example of what they call in psychology Psychic Numbing, which basically means that when a problem is large (i.e. a huge number of pets that need adopting) people struggle to understand the scale of the problem and are less likely to act if shown large numbers etc. However if you focus on one or two intimate stories (i.e the two ex-cons story ) people can relate and understand easier and are more likely to act.
Great work by AlmapBBDO.