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BBC SuperPower: People of the Internet
The above brilliant promo clip for a new epic BBC programme called SuperPower was done by RKCR/Y&R.
BBC’s SuperPower is a season of programmes starting today that will be investigating how the internet affects lives and has become the catalyst for a fundamental change in societies around the world.
There is a huge amount of interactive content available for the programme, the main site brings it all together, but they have also been actively starting conversations on Twitter and Facebook, even giving anyone the opportunity to ask questions to some of the Digital Giants of the industry like Eric Schmidt, Jimmy Wales and Steve Ballmer.
If you’re interested in the digital world this is one not to miss. For an overview of the series just watch the clip below. God bless the BBC.
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UNHCR: Refugees would rather have our problems
Wonderful work from Young & Rubicam, Buenos Aires, Argentina, for the UNHCR ( The United Nations High Commissioner for Refugees). The copy reads; “Refugees would like to have the same problems you have.”
Just click on the pictures above to enlarge them.
(Hat tip: I Believe in Advertising)
Continue Reading »LG: Cars (miniature cars in New York)
Fantastic little spot from Young & Rubicam, New York for LG’s new enV Touch phone in the USA. Always love a good car chase, great filming and fantastic to see tiny cars running around the city.
Continue Reading »Quilmes: Spot (English Subtitles)
Find more videos like this on AdGabber
Love this new spot by Young & Rubicam for Argentinean brand Quilmes beer. The ad features two guys on a night out that start to realise they are in a beer commercial with fun consequences.
Continue Reading »Virgin Media: Backlot
Great work by RKCR/Y&R London for Virgin media (they are the same peeps behind the sexy 25th anniversary Virgin Atlantic spot). The soundtrack for the virgin Media ad is a song called Beasts by Slow Moving Millie. Thanks to Sarah from RKCR/Y&R for getting back to me with the track.
Continue Reading »ebay wicked sick BMX: The real story exposed
When this ad for a “Wicked Sick BMX” was listed on ebay earlier this year, the worlds blogosphere and twitter etc were quick to pick up on the brilliant copy used for the ad. Now it has emerged that the ad was the work of an Aussie creative team at George Patterson Y&R. The guys from GPYR bought a BMX on ebay and relisted it with some creativity and it sold for 5 times the purchase price catching everyone’s attention in the process!! The project was called The Wicked Sick Project and according to this video it was a test to see how much difference creativity makes ! Many of the worlds most popular blogs covered the story including local site, 2 Oceans Vibe who just so happens to have a nice pic of the original ebay ad here.
Continue Reading »Bacardi Mojito ad (and song)
Great spot by Y&R for Bacardi featuring a fantastic song called Daylight by Matt and Kim (click here to download the Daylight song for free !) The ad shows a guy walking back through time, ending up at a bar ordering a mojito with the tagline “Since 1862, the best mojitos have always been made the same way”. Must have worked as I want a mojito now.
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