A great idea for the Mini Clubman from Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School. One of the main selling points for the Mini Clubman is that it has 32.8 cubic feet of cargo space with the rear seats down, so putting it next to an airport luggage carousel seems wonderfully clever. Via: TheCoolHunter

Just found these fab little VW print campaigns from Ogilvy ,Cape Town The copy cleverly reads: “ Enjoy the silence. The quietest cabin in the class. New Golf”. Just click on any of the prints to see the larget size,

Two rather charming outdoor campaigns by the fast food joint everyone loves to hate, McDonalds. Just click them to enlarge the images. The first burger moon print was made by the Heye Group, Germany. The painted zebra crossing campaign was done at a Zurich pedestrian crossing during Zürifest in July, the work was done by TBWA, Switzerland. via: Adholic

The other day while visiting Sir Allan Kent of Cape Town’s Saatchi At Play, I spotted these great prints (shown above) in the reception for Tuffy refuse bags.

The general idea was that Tuffy’s 100% recycled refuse bags can give anyone a clear conscience. Saatchi made up some extra large Tuffy bags, put some great art and copy on them, and then placed them in one of South Africa’s largest malls by the bins and in traditional poster frames (see print below).

The copy says the following:

Burglar:
“The words of Bob’s jailbird father echoed in his head. ‘Son, don’t make the same mistake I made.’ And he hadn’t; this was a 100% recycled refuse bag.”
Murderer:
“Although deep down Toby knew that murder was wrong, he couldn’t help but feel good about himself. After all, he only ever used 100% recycled refuse bags.”
White Collar:
“Miles was no fool he knew shredding the documents was illegal, but he reasoned that there was no point in sweating the small stuff. After all, he was using 100% recycled bags.”

Credit to Gavin Whitfield, Gareth Cohen,  Anton Crone, and Saatchi Cape Town.

A couple of weeks ago I had the pleasure of meeting a brilliant South African entrepreneur called Paul Raphaely. Paul is the man behind NoMu, a company started by wife Tracy Foulkes and himself in 2000. They are essentially a South African food and lifestyle brand, and are beginning to take the world by storm. One thing that all small brands have to deal with is the lack of marketing budget, luckily Paul is an ex Mad Man ad man and stumbled upon a stunningly simple idea that has been working a charm.  One of the main places where all discerning Capetonians stop at some stage during their week is the Engen/Woolworths 24 hour petrol station and food shop in Cape Town. It’s a busy place at all times and Paul managed to get access to an unused billboard space for his fun marketing idea. The campaign basically works by getting local celeb bloggers to appear on the poster and then get passers by to pose with the photo and email them in. The best picture wins a range of donated prizes each month from NoMu & brands associated with the bloggers. So far the posters have included prints from 2OceansVibe, Cape Town Girl, Richard Hardiman and more (See some examples of entries at the bottom of this post). The only things that cost anything for this whole campaign is the printing of the poster and a bit of design which costs next to nothing. Photography and styling are free and all the prizes are donated. Paul Raphaely said the following on the campaign: “Ultimately, the real benefit is the online exposure as all the associated bloggers do their bit to drive their own hype which means NoMU gets to be guaranteed of quite solid exposure to a potentially different audience every single month. Taken individually this doesn’t seem like much but if added up across several months, the real impact is significant.” The entries keep getting higher as word of the mechanic of entry gets more regularly spread around and people begin to treat it as a ‘thing-to-do’ each month that involves little to no real effort and could win massive prizes. The campaign has been doing so well that it has even attracted the attention of District 9 Actress Vanessa Haywood as a future NoMu poster lady! All in all great work, if you want to be kept up to date on all things NoMu check out their great blog here.  

Another beaut print from Nando’s, this time poking fun at recently sentenced ex South African Police head Jackie Selebi. Great work again from Nando’s agency Black River FC.

South African mobile network provider Cell C made a very clever print ad in yesterdays Sunday Times. The company placed a full page ad on the back page of the main section, the ad was an apology letter directed at local comedian Trevor Noah from Cell C’s CEO Lars Reichelt. In the letter Reichelt addressed Trevor’s Facebook and YouTube criticism of Cell C for dropping calls and generally being awful (Watch the funny clip here). The letter acknowledges Cell C’s flaws, and apologises to him and the South African public at large. Reichelt then goes on to show how Cell C are moving forward to make things better (They are creating a 4G network, improving call centres and billings, and point of sale systems). To read the full ad just click on the picture above for a larger image.

Fantastic bit of creativity from Grey, Barcelona, for Pilot pens new Extrafine range of pens. This is one I’m pretty sure a friend of mine called Richard Mulholland would love (who wouldn’t like Lego with custom tattoos). Click on the images to enlarge.