Ogilvy, London, have produced this nice simple overview on the evolution of advertising. The 3 minute clip shows the transition of advertising from a one way message platform, to evolving into a mobile two way communication industry. It reminds me a lot of this fantastic Nokia commercial that was shot in 2007 and looks at the different screens we have used to consume information over the years. The future is mobile.

Old Mac Daddy is a new luxury trailer park style hotel based in a beautiful corner of the Elgin Valley about an hour outside Cape Town. As a global supporter of contemporary art and design Grolsch chose to be one of the 10 designers to makeover one of the luxury 1940’s Airstream caravans and have christened it Metalmorphosis. The Grolsch airstreams unique features consist of a number of innovative magnetic elements including a 360-degree magnetic puzzle which doubles as wallpaper, a clock which tells time through the movement of iron fillings pulled by magnets; and a life-sized pin wall, handmade with over 40 000 metal pins. The Airstream is also fully air-conditioned with a fully kitted bathroom adjoined and houses a queen size bed. I just wish they supplied a few cases of Grolsch when they rent it out. Grolsch also set up a unique bar on the premises with Grolsch on tap (one of a few bars to sell draught Grolsch in South Africa, again though no news on free yummy beer if your staying in the Metalmorphosis Airstream) To try it out for yourself just go to www.oldmacdaddy.co.za and make a booking (its a bargain at R475 per night at the moment) Congrats to Coley Porter Bell (part of the Ogilvy group) and Rotem Schachar for the stunning design.

Ogilvy & Mather, London have just released this fun sing-along number for Dove’s new damage therapy hair care range. One thing that puzzles me though is that the final shot seems a bit against the “Dove Evolution” campaign meme of “Campaign for Real Beauty”.

As the date for Africa’s largest advertising awards show looms ever nearer the zany guys and girls at Ogilvy Cape Town decided to make an African Cliché style commercial to help remind everyone that the time is near. The awards in question are of course the Loerie Awards and will be held again this year in Cape Town. Last year was great fun, so am hoping for more of the same this time around. Coverage of the awards highlights will of course will be made right here just for you. For more info go to http://www.theloerieawards.co.za. Tickets are now available. Hat tip: Amy Maybin

IBM and Ogilvy London teamed up again this year to create another brilliant Wimbledon Tennis Augmented Reality app for Android and iPhone smart phones. The main improvement over last years enables Wimbledon fans to ‘see through walls’ with the point & see mobile app. This works by taking live location-based video streams of some showcourt matches and ‘busy areas’ such as the Aorangi Terrace (aka Henman Hill), and the taxi queues. So good to see Ogilvy really getting stuck into this type of thing, and what a brilliant event to showcase it at. I’m sure it will expose the technology in a great light to a diverse audience that would really appreciate it.. Best of all its free to download from the iTunes App Store or search for “IBM Seer” on Android Market !

Ogilvy, Lima created 16 of these punchable billboards in Peru for vitamin supplement company Lab Nutrition. The billboards featured a large padded punch button that showed you how strong you are on a zero to hero scale depending on how hard you hit it, the results were then lit up by LED lights.

Must have worked well as Ogilvy reported that over 28,000 people have tested their strength at the 16 locations.

Hat Tip: Copyranter

Over the weekend Ogilvy London released this great showreel of some the best work they have done world wide so far from 2009 –2010 year. The clips showcase campaigns for:

• American Express, USA: Great ad, hard to go wrong with Tina Fey and Martin Scorsese.
• Perrier water, Europe: Not my bag but nice effects.
• WAM Hair Removal, Japan: This one is from SE Asia and is truly bizarre, love it.
• Shreddies, Canada: Overview on the highly successful Shreddies diamond campaign.
• Burger King, LATAM: An Overview on the Burger King Whooper Face campaign, where customers had pictures of their faces printed on the burger wrapping. Stunning campaign.
• Fight Global Warming, USA: Brilliant yet simple commercial, worth a watch to see the polar bears models come alive.
• Hopenhagen (UN), Worldwide: The UN must have been very impressed with the results of this campaign. In 90 days Ogilvy got 350 global partners to donate $400m in media publicity, reaching more than a billion people in 50 countries !.

Great work Ogilvy, keep it up.

    The main advertising awards in Africa are the Loeries, each year a different agency is picked to do the creative work for the awards and this year it’s Ogilvy Cape Town’s turn. The ads above and below all expertly take the piss of the crackdown of world cup related ads for the upcoming World Cup football tournament to be held here later in June 2010. FIFA and their army of  lawyers and other evil doers have been cracking down on any local advertising that even hints at the world cup, most recently making local airline Kulula pull an ad after it had pictures of footballs and Vuvuzelas in it ! Entries for the Loeries are open now for all agency work done in Africa and the Middle East etc. Visit www.theloerieawards.co.za for full details. Nice work Ogilvy. Just click on the images to see larger versions of these tongue in cheek masterpieces.