Volkswagen created a bus that smartly told people when they were driving too close to the back. The interactive ad was made to show off VW’s adaptive cruise control system (ACC) system, a system that automatically keeps a safe distance from… Continue Reading
Outdoor ad firm JCDecaux showed the power of their billboards by simply putting pictures of a few select clients on them. Obviously they instantly noticed and started calling in asking why they were on a billboard. The reaction proved the… Continue Reading
Honda has made a ad that shows the feeling they craft into the new Civic. I love the idea of the perfect drive being carefully crafted, it beautifully shows the experience you can get with a joyful drive. Wonderful work… Continue Reading
Snickers put up temporary stickers across New York where there were design fails, the stickers simply read “You make mistakes when you’re hungry. #HungryMistakes”. The simple ads were made by BBDO New York and seeded as a fun online campaign.… Continue Reading
Shoppers who took a leaflet from Battersea Dogs Home volunteers had a surprise at Westfield shopping mall. Every leaflet had an RFID tag embedded, so virtual homeless dogs followed the shoppers around the mall appearing in all the digital billboards… Continue Reading
Huggies 3D printed an ultrasound of a baby for an expectant mother who has been blind since she was 17. Seeing an ultrasound of your future child is an incredible thing, but when you’re blind it’s not the same, so huggies… Continue Reading
This short story shows how two ex-convicts adopted dogs and got their lives back on track. To show how a dog can change your life Pedigree created the First Days Out project. The programme has found that the adopted pets end up… Continue Reading
Ogilvy Berlin and Powerade have created the world’s first workout billboards. Such a simple and brilliant idea, there were three different executions of the idea, a rolling climbing wall billboard, a weight lifting billboard and a punch bag billboard. The message on… Continue Reading
In South Korea Post-it helped a man propose by renting out three floors of a building and getting in 250 people to help put up a message made entirely of Post-it notes. The stunt was pulled of on White Day,… Continue Reading
Foot locker gets boxer Manny Pacquiao to star in an ad, that is in an ad, that is in another ad. The brand uses one of their old Foot locker ads in the commercial that plays on the five or so year… Continue Reading