Sony have recently launched the above campaign to show off the capabilities of their new Intel Core i powered Vaio Z and F series laptops. Sony have taken a team of eight high school students to help design, build and launch a high power rocket using Vaio laptops. The campaign is from 180 L.A and is being called the  Rocket Project.The students are currently on an accelerated course in rocketry by Tom Atchison, Director of the Association of Rocket Mavericks, and aim to launch a 25-foot projectile weighing over 500 pounds in April at Black Rock Desert in Nevada. To follow the campaign go to http://sonyrocketproject.com

Ad agency Mother, London has just launched its first large campaign for UK’s Match.com. The ad is part of a new £7m through the line campaign, and features a couple finding love in a music shop. The stunning lady in the clip is called Amber Anderson and is set to star later in the year in a new film called “Your Highness” alongside Natalie Portman. I wish her all the best, she had me at “I laugh in my Sleep”.

They have also launched twitter profiles for the characters named ‘jackmatch’ and ‘jillmatch’, 5 people out of the first 100 followers will win a years free membership to Match.com. If facebook is your thing you can also check out the Facebook page, and if you like the song they were even kind enough to make a full length version (click here to listen to “That’s Just Me”)

P.S: If any girls are wondering, the chap is called James Connelly

I saw the above beauty on TV the other night and had to track it down. Its a new South African commercial for Tetra Pak by Lowe Bull, Johannesburg. The ad is based on the story of a real U.S park ranger called Roy Sullivan, who was struck by lightning seven times between 1942 and 1977. He earned the nickname "Human Lightning Rod" and is recognized by the Guinness World Records as the person struck by lightning more recorded times than any other human being. He died from a self-inflicted gunshot wound at the age of 71. That’s one unlucky chap ! Great ad though.

The above brilliant promo clip for a new epic BBC programme called SuperPower was done by RKCR/Y&R.

BBC’s SuperPower is a season of programmes starting today that will be investigating how the internet affects lives and has become the catalyst for a fundamental change in societies around the world.

There is a huge amount of interactive content available for the programme, the main site brings it all together, but they have also been actively starting conversations on Twitter and Facebook, even giving anyone the opportunity  to ask questions to some of the Digital Giants of the industry like Eric Schmidt, Jimmy Wales and Steve Ballmer.

If you’re interested in the digital world this is one not to miss. For an overview of the series just watch the clip below. God bless the BBC.

Classic advert for Skoda’s new “Superb Combi” car. The ad features glass harp player Petr Spatina playing on 597 Schott Zwiesel crystal wine glasses filled with different levels of water, and laid out in the shape of the new car. Great creative idea showing that the car has up to 1,865 litres of luggage space, hear more of Petr’s glass music here. The ad was beautifully created by Leagas Delaney, Hamburg. Hat Tip: Adfreak

Cant believe it has almost been a year since I saw the first Vimeo takeover. Vimeo is basically another video sharing site like YouTube, and last year Honda created a flash page takeover that started when you watched the video (see that one here). Now finally another brand has utilised this great idea. This time its for a Frito Lay Dip called Tostitos. To see the great takeover for yourself just click here, if only all more ad clips could be like this. Hat Tip: Adverblog

Nice little new number featuring Paris Hilton, this time she is strutting her stuff for a Brazilian beer brand called Devassa. The ad was done by Agencia Mood, and so far the above clip has received no less than 3 separate investigations for sexism, being too sensual, and encouraging drinking ! So if you want to cause a stir for your next ad, campaign just call Paris Hilton.

         After seeing a recent post on AdPunch on Wonderbra’s great creative advertising, I thought I would pick out some out some of the best that I have seen over the years. Just click on any of the pictures for the larger images, each one is classic but my favourites are “Wonderbra Hills” and “The Economist”. Enjoy gents.  

Love this little micro site for an Australian ice cream lolly pop called “Golden Gaytime”.

Although there is little info given to the ice cream itself, the site is good fun and can teach you a thing or two about history at the same time.

At present you can create a Polaroid style picture from any of your photo’s on facebook or your PC. I do hope you enjoy the one above of some friends visiting from England on a gay night out in Cape Town. ( For your info the girls underwear has “Wonder women” written on them !). You can also find out what big events happened in the year you were born. I came to learn that in 1981 the word “internet” was first used, and I happen to share the year I was born with Britney Spears !

Go check it out for yourself at http://www.goldengaytime.com.au/

Hat Tip: Adrants

The above campaign was one of the most successful online virals from last year for Radiotjänst (Sweden’s TV licensing body). Personally I was sent it about 25 times from various friends from around the globe. The campaign attracted over 14 million unique visits within 8 weeks. The above clip shows a nice brief of what, and how they pulled it off. The basic idea was to encourage more people to pay their TV licence fee in Sweden. To do this they created a video clip where you the viewer could be a world hero and star of the clip. They did this by embedding a photo of you and your name in the film at different scenes. At the end of the clip you could register to pay your licence, and personalise your own clip to send to a friend. The dedicated website was marketed on TV, cinemas and print. To try out the campaign for yourself go to http://en.tackfilm.se/ Great work and congrats to Draft FCB, Stockholm for coming up with the campaign.

Kulula has been hard at work lately, not content with making the world laugh with their fun new aircraft paint schemes, they have now launched a hilarious travel blog called “Trev does travel” complete with a dedicated travel blogger named Trevor Townsend. Trev as he likes to be known, describes himself as a “Professional handmodel. Scrabble champion. And as of 2010, Kulula’s new official travel blogger”. I want his job ! so far he has been to Mauritius (he describes it as “It is as beautiful as Angelina Jolie wearing a dress made of the babies she has had with Brad Pitt”), and has also had the honour of staying at Cape Towns Bantry Bay Luxury Suites hotel. Trev doesn’t just travel to great places though, he also hands out a multitude of fun travel tips and resources. The campaign has only just started but so far so funny, check trev out on facebook, twitter and the “Trev does travel” blog. This Kulula awesomeness is a brain child of the King James agency.

If you’re Canadian then you will probably like this, if you’re not then take in the overkill on the Canadian love given in this new ad for Molson Canadian beer. The spot is part of a rebrand for Molson Canadian beer by Zig agency. If this clip somehow doesn’t give you a big enough Canada hit, then have a look at their facebook page by clicking here.