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EMDA Alzheimer Association: Wrong Movie

Great simple idea from ad agency: ACW Grey, Israel for the EMDA Israeli Alzheimer Association. To highlight Alzheimer’s awareness week they confused 1000’s of movie goers by switching the movies they were expecting to see with another one. After a short while they explained the switch. Brilliant work.

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Vinnie Jones: Hard and Fast CPR

Wonderful campaign from the end of last year from Grey, London for the British heart Foundation. Have a watch and learn how to help save a life. Hat Tip: Copyranter

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Cannon: Project Imagin8ion

Nice work by Grey for Cannon cameras. They are giving 8 people the chance to Inspire a  production made by carrot top director Ron Howard. All people had to do was submit a picture, then 8 are being chosen, and our ginger friend Ron will work his magic using the pics as inspiration for a [...]

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Pilot Extrafine: Lego Tattoo

Fantastic bit of creativity from Grey, Barcelona, for Pilot pens new Extrafine range of pens. This is one I’m pretty sure a friend of mine called Richard Mulholland would love (who wouldn’t like Lego with custom tattoos). Click on the images to enlarge.

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Heineken: Makarapa

Fun  work and good timing from Grey for Heineken beer. This one tells the slightly make believe story of how the Makarapa was born. It was shot by Cape Town legends; Velocity Films. The Makarapa is a type of modified hard hat that is worn as an essential South African football accessory along with the [...]

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Toshiba: Space Chair (highest ad shoot ever)

This is literally out of this world. Toshiba’s agency in London, Grey, collaborated with The Mill to film the world’s highest commercial, shot 98,000 feet above Nevada’s Black Rock desert. To make this possible they attached a high altitude helium balloon to a biodegradable chair, fitted the balloon with a rig complete with 8 Toshiba [...]

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Captain Morgan: Captain 40 Pack

Have been waiting for this ad to be available for the last month, and now finally they have put it on YouTube. When I first watched it I thought it was pretty hilarious but not just for the main content. Notice how they advertise a new huge bottle of Captain Morgan that can pour 40 [...]

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