A very stunning short video linking words together as a promo for USA radio station WNYC’s show called Radio Lab. The short film was made by  Will Hoffman and Daniel Mercadante and features an original score by Keith Kenniff. Go to the movie’s makers home page to see more like this by going to http://everynone.com/. Radiolab’s Words episode: http://blogs.wnyc.org/radiolab/2010/0… Everynone: http://everynone.com/ Keith Kenniff: http://www.unseen-music.com

Some interesting stats and a great short case study video on Wieden + Kennedy’s incredible Old Spice campaign. Have broken it down below just in case the video takes time to load for you. Key Stats:

• During the first 3 months of 2010, the campaign generated 75% of online conversations in the relevant category
• Over half the online conversations were from women
• 186 personalised videos were filmed over 2 and a half days
• The personal reply clips have been viewed over 40 million times (combined)
• Old Spice Facebook fan interaction up 800%
• Old Spice YouTube page is the number 1 most viewed branded channel
• The campaign generated over 1.4 billion impressions for the brand in the 6 months since start (i.e. brand mentions)
• Old Spice sales up 107%

Stunning work Wieden + Kennedy and Old Spice, congratulations.

180 LA recently completed a great campaign for Sony Vaio Laptops. The idea was to take 8 clever teenage students and turn them in to rocket scientists and engineers and ultimately launch a real 2 stage rocket using the computing power from Sony Vaio laptops.  After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket 147,000ft up in the air, reaching a top speed of Mach 2.8! The students progress was placed on YouTube and updated daily on Facebook and Twitter, after the successful launch the campaign is even being made into a Discovery TV series, not bad going for an ad campaign. To read more go to http://discover.sonystyle.com.

Levi seem to have embraced the online viral space by recently sponsoring a group of  young filmmakers at Conscious Minds to use 2,750 pictures to create a film of a gent called Mike walking across America from New York to San Francisco. The clip on YouTube has so far reached over 600,000 view and is growing fast. In a letter to AdFreak the young filmmakers said  "We came up with the concept and idea ourselves and pitched it to Levi’s to get a sponsor to help fund the project," said Blake Heal, VP of Development for Conscious Minds, "They loved the authenticity of the project and our pioneering spirit and provided us with a sponsorship to execute our vision. covered gas, food and production resources – and of course 501s for the whole crew." Great work and love the soundtrack. If anyone is wondering what the song used in the “Guy walks across America” clip above is it’s “Home" by Edward Sharpe and the Magnetic Zeros. HatTip: Adfreak for the Letter info

Fantastic bit of creativity from Grey, Barcelona, for Pilot pens new Extrafine range of pens. This is one I’m pretty sure a friend of mine called Richard Mulholland would love (who wouldn’t like Lego with custom tattoos). Click on the images to enlarge.

In what must be one of the most entertaining and stunningly brilliant online campaigns ever, the Old Spice character Isaiah Mustafa has been doing personalised video messages to users commenting on the commercials on Twitter, YouTube, Facebook, and the web in general. There are so far around 50 video responses !

Visit the Old Spice You Tube page to see them all by clicking here. (select the responses video button in the top right corner)

Celeb replies have included Ellen, Guy Kawasaki, Kevin Rose and Perez Hilton. Brilliant, makes me what to go a buy a stash of Old Spice Body wash.

Great work from Wieden + Kennedy.

Adidas Originals and the Sid Lee agency from Amsterdam have produced this great star packed remake of the famous bar scene from Star Wars. The ad features David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel and DJ Neil Armstrong, all getting ready to watch the South African 2010 FIFA World Cup games in the original Star Wars bar ! David Beckham looks like he would make a great Luke Skywalker, pity about the accent though.

Above is a fantastic South African commercial for Nando’s restaurants. The clip shows South African hotties going topless to make the visitors feel more at home with the expected African stereotypes. Some great cheesy copy is also included such as “Nice puppies, mind if I stroke them?” (man to a topless girl with some dogs). Enjoy, and huge hat tip to http://www.10and5.com/ for the find.