Another day another flash mob, only this time with little subtlety.

100 sexy girl dancers came together for a flash dance performance of the hit Beyoncé song “Single Ladies” in the middle of Piccadilly Circus in London. This was done to publicise the announcement of Trident (a chewing gum brand) sponsoring a free Beyoncé gig in London in November.

I can only guess that this was done by their UK agency Fallon, but as this is v v new there are no precise details.

Oh and if your wondering why it is in black and white, its because the original music video was also in black and white !

Just found this Jem of work from Fallon UK for Sony’s new Bravia 200hz Motionflow technology. Basically large LCD screens are normally not great at showing sports games or anything with fast motion as they can’t refresh the screen image quick enough, but with Bravia Motionflow they now can. To demonstrate this new technology Fallon got Sony to build the largest Zoetrope in the world (they even got it into the Guinness book of records). The music used is from Kasabian and the track is called Underdog. They erected it in the town of Venaria, near Turin, Italy and managed to get FIFA World Player of the Year and AC Milan soccer legend Kaká present at the unveiling. Still images of him performing his signature moves had been placed inside the BRAVIA-drome. The ad will air worldwide soon so keep a look out for it. UK Digital agency Dare then created a great WordPress blog for the campaign integrating Twitter, YouTube, Flickr and Wikipedia. Go have a look by clicking here, its pretty slick and nice to see the guys and girls are even updating it often. (Dare are also the chaps behind the great Sony Ericsson Xperia online campain)