Buzzman, France, have released the above fantastic interactive YouTube video (just play it to go to the custom page). The custom YouTube page allows you to create your own ending as to how the hunter interacts with the bear. So for they have recorded 50 video responses, if you want some fun try out some of the flowing responses: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, and fucks. The campaign is for Tipp-Ex and has been launched to coincide with the back to school period.

Ogilvy, London, have produced this nice simple overview on the evolution of advertising. The 3 minute clip shows the transition of advertising from a one way message platform, to evolving into a mobile two way communication industry. It reminds me a lot of this fantastic Nokia commercial that was shot in 2007 and looks at the different screens we have used to consume information over the years. The future is mobile.

Some interesting stats and a great short case study video on Wieden + Kennedy’s incredible Old Spice campaign. Have broken it down below just in case the video takes time to load for you. Key Stats:

• During the first 3 months of 2010, the campaign generated 75% of online conversations in the relevant category
• Over half the online conversations were from women
• 186 personalised videos were filmed over 2 and a half days
• The personal reply clips have been viewed over 40 million times (combined)
• Old Spice Facebook fan interaction up 800%
• Old Spice YouTube page is the number 1 most viewed branded channel
• The campaign generated over 1.4 billion impressions for the brand in the 6 months since start (i.e. brand mentions)
• Old Spice sales up 107%

Stunning work Wieden + Kennedy and Old Spice, congratulations.

What the F**k is Social Media NOW? View more presentations from Marta Kagan. Espresso marketing agencies’ Marta Kagan, the woman behind What The F**K is Social Media? and What the F**K is Social Media: One Year Later, has just released a new SlideShare presentation, imaginatively titled What the F**k is Social Media NOW?. The presentation shows some interesting up o date stats and insights into the current world of  Social Media. via: wearesocial

180 LA recently completed a great campaign for Sony Vaio Laptops. The idea was to take 8 clever teenage students and turn them in to rocket scientists and engineers and ultimately launch a real 2 stage rocket using the computing power from Sony Vaio laptops.  After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket 147,000ft up in the air, reaching a top speed of Mach 2.8! The students progress was placed on YouTube and updated daily on Facebook and Twitter, after the successful launch the campaign is even being made into a Discovery TV series, not bad going for an ad campaign. To read more go to http://discover.sonystyle.com.

One of the most popular videos on YouTube in education circles is the 2009 Did You Know video based on Jeff Brenman’s infamous “Shift Happens” presentation. To help publicise UCT’s internationally acclaimed Graduate School of Business’s Executive Education courses, Saatchi AtPlay, Cape Town, have created these great similarly themed custom course pages. Each page gives a brief overview on the course outcomes, why its relevant, and comes complete with a custom made factual YouTube video. Click on the pictures above to see the relevant course videos and landing pages etc etc I managed to get the below quotes from Elaine Rumboll, head of UCT’s GSB Executive Education, and Allan Kent, head of Saatchi AtPlay, the interactive division for Saatchi & Saatchi . Elaine Rumboll : “The videos are a wonderful way to get our ideas of leadership out viscerally, and simultaneously create free content for people to use in their organisations.” Allan Kent : ”The idea with creating the landing pages is to give people a snapshot of what the course will give them.  The video builds the curiosity, then the rest of the page gives 3 key pieces of info:  why this is relevant / important now, why this course specifically answers that, and then what practical outcomes you’ll learn from it.” Great work all round, and so nice to see universities being innovative in the digital realm.

The Real Life Social Network v2 View more documents from Paul Adams. Just thought I would share this fantastic presentation with you as personally I found it a very interesting read. The slideshow was made by Paul Adams from Google and talks about real life social networks and the problems associated with trying to duplicate them online. Paul works as a Senior User Experience Researcher at Google and has become a bit of a legend at understanding how people interact in the digital domain. Hat tip to Sir Steve Clayton’s Blog

This morning I received an interesting email from a friend at McCann, London on a talk that Hatty Day attended. Chad Hurley the founder of YouTube was giving a brief talk on some YouTube stats and his views on a few related topics. Most people will have heard this already, but there were a couple of interesting insights so thought I would share it with you.

• YouTube was founded in 2005.
• It receives 2 billion views per day.
• It is in third place for site visits globally after Google and Facebook.
• 24 hours of video are uploaded to YouTube every minute.
• Chad’s most admired brand is Apple for their ability to drive innovation in the category with polished, well focused ideas.
• Chad doesn’t plan to take on any hardware ventures (one of the questions was whether he planned to create a bespoke camera tool for uploading). He thinks it is easier to remain a platform, as a global website automatically has a worldwide audience whereas a product needs to be sold into a veritable host of people.
• HD and 3D have been incorporated into YouTube.
• Chad’s plan for the next 10 years is to focus on the basics (finding, watching and sharing videos).
• YouTube pays music labels directly.
• Chad feels that Google have struggled in the social space because they look past emotion and create something very rational and technical (unlike Apple and Facebook).
• Chad’s advice for doing well is to move and be visible with what you’re creating – this will ensure that you are recognised as a leader. Talk about the innovation you’ve been creating.