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2010 Loerie Awards: Weekend Roundup

For those who have never heard of the Loerie Awards before they are basically the main advertising awards for agencies based in Africa and the Middle East. The Loeries recognise the best creative work in every area of brand communication including television, radio and print advertising, graphic design, architecture, direct marketing, non-broadcast video, live events, [...]

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Bisquit Cognac Launches in South Africa

Last week I was kindly invited to the launch of the internationally renowned Cognac brand; Bisquit (no it’s not pronounced like biscuit). The event was held at a stunning house in Bishops Court. Bisquit was started by a 20 year old chap called Alexandre Bisquit in 1819 and went on to be to cognac of [...]

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Radiotjänst: “Hero” viral (Brief Case Study)

The above campaign was one of the most successful online virals from last year for Radiotjänst (Sweden’s TV licensing body). Personally I was sent it about 25 times from various friends from around the globe. The campaign attracted over 14 million unique visits within 8 weeks. The above clip shows a nice brief of what, [...]

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Taco bell: It’s all about the Roosevelts ad

Great spot for Taco Bell by Draft FCB. The ad was directed by famous music video man Chris Applebaum, and features a play on words from the title verse of the P Diddy song “All about the Benjamin’s” . The ad is part of Taco Bells new Why Pay More campaign, aimed at highlighting their [...]

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