Jeremy Irons stars as the narrator in this mockumentary for a Non-profit organisation called Heal The Bay. The campaign was made by DDB, Los Angeles, and tracks the journey of a plastic bag from LA to the Pacific Ocean. The campaign has been made to try help urge the residents of California to pass the AB 1998 act that would make it illegal to give away single use plastic bags at stores across the state. Instead people would have a choice of using recyclable bags, or paying a small fee to purchase a single use plastic bag, therefore helping cut plastic bag pollution and the associated clean up costs.

Axe continue to stun me with more blatant “sex sells” based campaigns. This one sees 10 USA colleges compete against each other to see which one can donate the most clothes for charity. The campaign runs through their facebook group, go to http://www.facebook.com/axe to read more. The colleges in the competition are: Boston College,  Arizona State,  Ohio State,  University of Texas,  San Diego State,  UC Santa Barbara, University of Kansas,  University of Wisconsin, and the University of Washington.

I’m a big fan of Médecins Sans Frontières (Doctors without borders). They are an international medical humanitarian organization working in more than 60 countries to assist people whose survival is threatened by violence, neglect, or catastrophe. Basically they go to the places most organisations wouldn’t dare go, and help those who need it most. Volkswagen & Maxim have just teamed up to support them  in Haiti by auctioning off a celebrity-autographed 2010 Golf GTI hood.

VW collected more than 50 celebrity signatures at the 2010 Maxim Party to celebrate the Super Bowl this past weekend in Miami.  Celebrities included Evander Holyfield, Olivia Munn, Marisa Miller, Floyd Mayweather, Jermaine Dupri, Warren Moon, The All American Rejects, Gavin DeGraw, Nelly, Robert Horry, Joanna Kruppa, Ndamukon Suh, Kevin Connolly, Nick Lachey and Tom Arnold.
Bidding starts at $1000. Please help them by bidding your best on eBay, just click on the following link: http://tinyurl.com/haitimsf
If $1000 is a bit steep, please still go to http://www.doctorswithoutborders.org/ and donate what you can, they are all modern day heroes and need our help.

Check out this brilliant idea in the above video from agency Mother, London. I wont spoil it too much for you, but it involves an innovative way of giving away $10,000 and a happy ending. (seen via: Brand Architect)

Just got sent this nice new campaign idea from Stella Artois using Augmented Reality tags to send Christmas eCards. I have a bit of a penchant for AR at the moment and can see some great uses for it in the near future (I’m even working on one myself right now with Saatchi). This campaign allows you to send an AR eCard to a friend who will see a festive scene with a greeting on the screen, if you blow into your mic you can even make the snow move. They have also kindly promised to save one million rainforest trees via the World Land Trust once one million Stella Artois Christmas e-cards have been sent around the world. That’s all great but I’m a bit curious about the fact they are trying to save trees by less paper being used, yet the AR tag is a 2 page print out document !, and the tag is huge so go easy if your low on ink. Nice idea but not sure they thought this through 100%. At least they tried though, and love the snow blowing through the microphone part. To make your own Stella Artois eCard click here.

Wonderful work from Young & Rubicam, Buenos Aires, Argentina, for the UNHCR ( The United Nations High Commissioner for Refugees). The copy reads; “Refugees would like to have the same problems you have.”

Just click on the pictures above to enlarge them.

(Hat tip: I Believe in Advertising)

Just watched this great PSA from a new humanitarian group called Nuru International. The clip above follows the story of Jake Harriman, the group’s founder and CEO. The charity is endeavouring to put an end to extreme poverty in order to help stop conflicts and wars escalating in the world. Great video, and a worthy cause. “Jake Harriman served over seven years as a platoon commander in both the Infantry and an elite unit of Marines called Force Recon. After completing two tours of duty in Iraq (receiving the Bronze Star for actions in combat) and fighting the war on terror all around the world, Jake came to the realization that the only chance we have of ending terrorism is to end extreme poverty. Jake left his career in the Marines to start an organization to end extreme poverty. He enrolled at Stanford’s Graduate School of Business, and with the help of his classmates, professors, and some Silicon Valley venture capitalists, Jake formed Nuru International. This is his story. Original score donated by Tyler Bates, composer of over fifty films including 300, The Watchmen, Halloween and Dawn of the Dead.” Hat tip: AdFreak

GreaterGood SA is a local trust that helps enable over 1 800 local non-profit organisations. They run several yearly events and one of the upcoming is called Do it Day. The event aims to mobilise ‘Team South Africa’ and recruit a record 20 000 volunteers working on 2 000 projects this year, providing a huge range of options, so that each volunteer can find something that appeals to them. To help out and give a little something back just visit http://doitday.co.za/ and sign up to volunteer a couple hours of your day to make SA a better place. There are thousands of projects all over the country listed on the site, all you need to do is pick one that you like, sign up and pitch up on the 18th September. If your lazy you can also securely donate cash via the website to help out. Kudos to Ikineo, Old Mutual and Nedbank for sponsoring this event.