The best work from Cannes Lions 2015

Spending 10 days in Cannes at the Lions Advertising festival was incredible, but one thing I didn’t see enough of till I got home was all the work. I have made up a presentation with what I believe are the… Continue Reading

Virtual dogs follow potential new owners around mall

Shoppers who took a leaflet from Battersea Dogs Home volunteers had a surprise at Westfield shopping mall. Every leaflet had an RFID tag embedded, so virtual homeless dogs followed the shoppers around the mall appearing in all the digital billboards… Continue Reading

Adopt a dog project by Pedigree gets ex-convicts lives back on track

This short story shows how two ex-convicts adopted dogs and got their lives back on track. To show how a dog can change your life Pedigree created the First Days Out project. The programme has found that the adopted pets end up… Continue Reading

The Black and Blue dress highlights the abuse of women

The publicity of the black and blue dress has been used in a smart lateral way to raise awareness around the abuse of women. The ad was created by the team at Ireland Davenport South Africa for the Salvation Army. The copy reads “Why… Continue Reading

The best ads from 2014

What better way to start 2015, than by looking back at some of the best ads from 2014. Below are my picks, in no particular order. More than anything each of these ads I believe will make you feel something..… Continue Reading

People Being Awesome Charity Video Watched by 90 Million people

Australian wildlife charity “Animals Australia” has released a video of people being awesome, thats now been seen by over 90 million people! The ad is designed to raise signatures for a petition to ban recreational duck hunting. Considering there are only… Continue Reading

Sarah Silverman gets a sex change to help Close the women’s wage Gap

Comedian Sarah Silverman goes to drastic measures to avoid the wage gap. In this entertaining PSA for The National Women’s Law Center Sarah discusses the male/female wage gap (women in the USA earn on average 78c on the $1 compared… Continue Reading

Meet the words first talking water fountain

USA water charity, Drink Up, has created a funny / smart talking water fountain. The aim is to help get more people to drink more water more often. They placed water fountains across New York, only when people drank the… Continue Reading

The City of Cape Town create an ad that can only be seen in the rain to Help the homeless

The City of Cape Town is helping the approx 7000 people living homeless in the city during the winter by creating a simple pavement stencil ad using Superhydrophobic spray paint. The pain repels water, so when it rains the message… Continue Reading

Samsung challenge Apple, HTC, and Nokia to an Ice Bucket Challenge

Samsung hitched on to the ILS Ice Bucket Challenge to show off it’s waterproof Galaxy S5 smartphone and challenge the iPhone 5s, HTC One M8, and the Nokia Lumia 930 to also do the challenge. Personally feel it’s a little… Continue Reading