Chris Rawlinson

The Brazilian Pan Americana School of Art and Design and their agency Almap DDBO created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered online.

To launch Lynx Anarchy in Australia their agency Soap came up with the above wonderful idea. They took over a house and installed LCD screens in the windows, the videos playing on the screens could only be seen when you tried on polarised glasses.

QR codes are often used, but rarely effectively or creatively.  Korean agency Cheil Worldwide found a great way to use them for E-mart stores in South Korea. In order to help increase lunchtime sales at the stores they erected installations around the country outside stores that would produce QR code shadows from 12-1pm. Once scanned [...]

Brilliant work by BBH, New York for The NYC Rescue Mission. They gave a voice to homeless people by giving them a phone, a twitter account, and then asked them to talk to people online about their day to day life. The results are inspirational. Enjoy Related PostsTwitter: Job Hustle Twitter: Happy 5th Birthday Video [...]

Wonderful case study for Coca Cola from Ogilvy Australia. Last year in order to increase coke’s popularity they created a nationwide campaign where users could buy a coke with their name on it. 200 popular names were printed on the cans + mobile can naming units produced 378,000 fully customisable cans.

Wonderful work by Coke, they created and installed an innovative vending machine that gives you a free Coke when people hug it in a specific way! The machine was installed at the National University of Singapore, see how it turned out above. Great Work from Ogilvy & Mather Singapore.

Always good to show off fun work from the agency I work at, Ogilvy. Above is an overview of a very funny campaign we did for Stimorol Infinity gum entitled NeverLasting Love, done to show our gum lasts longer (even longer than love in some cases). Basically at matric rage (the South African equivalent of [...]

Wonderful case study for Coca-Cola Australia by creative duo Jane&James. This is definitely one of those ideas where I wish I had thought of it first. Basically to help increase sales of Coca Cola they made a promotion where if you bought 2 x 2L bottles of coke you got a free screw on bat [...]