Smart car believes that smart ideas can turn cities into better places, so they have created a dancing traffic light that makes people wait and watch the red lights rather than walk through the red. They set up a booth… Continue Reading
Mercedes have created a series of simple yet clever science experiments to help explain the benefits of some of the features found in their new C-Class. The features cover cornering assist, AIRMATIC suspension, the gesture based entertainment system, and the… Continue Reading
Toyota transformed Prague’s historic street signs into song names to create a drivable custom playlist for the New Toyota Yaris Hybrid. In order to get a place in the new car ad the cast had to drive and sing. Using… Continue Reading
BMW are calling this new ad a driftmob….see what they did there. Anyway basically BMW managed to some Hollywood stunt drivers, some BMW M235i cars, and the stunt coordinator from The Fast & The Furious, all together in Cape Town.… Continue Reading
Clever optical illusion ad from Ford to showcase the ford explorers ‘Park Assist’ functionality.Just look at the ad below and stare at the black dot in the far right car for 30 seconds, then move your eyes to the parking… Continue Reading
Volkswagen has created a new website in the USA that takes insights and design cues from dating sites in order to help you find the right car more easily.I tried it out, and although it’s not perfect (you need a… Continue Reading
Lexus have created an impressive light show featuring stunt men in LED suits leaping up, down, and through buildings to showcases Lexus’ innovative design and technology.Directed by Adam Berg, the campaign called “STROBE” tells the story of one man’s incredible… Continue Reading
Simple but powerful print ad for the new Golf R from my home agency Ogilvy Cape Town.Not often I showcase our own ads, let alone a print one, but really enjoyed this.Creds:Art Director: Katie Mylrea, Alexi MccarthyWriter: Kelly Tomes, Guy… Continue Reading
To show off Hyundai’s new Auto Braking, lane keeping assist, and distance cruise control system they blindfolded a stunt driver and carried out a do or die test.Watch the video below to see how it turned out.The ad was put… Continue Reading
Gus Van Sant, the director of famous movies such as ‘Milk’, and ‘Good Will Hunting’ has made 3 pretty great ads for the new BMW i8 hybrid car. The ads are all different poetic speeches about the car from actors… Continue Reading