If you like pink ponies, you will like this new ad for the Honda CR-V Series II. The ad is good fun, not sure how it really will help sales but great work nonetheless by Leo Burnett, Melbourne.
Fiat in Germany created an interactive video billboard that helped people park in order to highlight their park assist technology. The billboard was hooked up to sensors that controlled the video parking instructions being displayed. You can tell Cannes Lions is around… Continue Reading
Volkswagen created a bus that smartly told people when they were driving too close to the back. The interactive ad was made to show off VW’s adaptive cruise control system (ACC) system, a system that automatically keeps a safe distance from… Continue Reading
Honda has made a ad that shows the feeling they craft into the new Civic. I love the idea of the perfect drive being carefully crafted, it beautifully shows the experience you can get with a joyful drive. Wonderful work… Continue Reading
A foreign language school in Mexico made an Instagram hack to help teach people English. Using the picture tags and video functionality they created accounts that could teach people English words as well as how to pronounce them. The clever… Continue Reading
Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe. All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were… Continue Reading
Volvo Cars has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action. You… Continue Reading
Last weekend Volkswagen kindly lent me their New Volkswagen up!, (see pic above) to drive around Cape Town. It’s their new small city car that’s rather affordable (in South Africa you can buy one for less than R135K). I drove the… Continue Reading
The smart folks at W+K London have created a wonderful series of YouTube ads for Honda that test your speed reading ability. It’s kind of a smart execution of another speed reading campaign last year from Cellcom. Normally, a person reads… Continue Reading
Audi and SNL’s Vanessa Bayer channel some very witty fake elevator scenes for a Fifty Shades of Grey promo. The work was done by Venables Bell & Partners. Enjoy the entertainment.