Chris Rawlinson

Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with [...]

Wonderful work from Google. During last year Google partnered with Avis, Coca Cola, Volvo, and Alka-Seltzer in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Google re-imagined and remade some of the most iconic [...]

2011 has been my first year of being officially with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, every day hundreds of times. It takes great creativity and courage (from clients and agencies) to create something [...]

Another day, another large 3D building projection. This time from Nokia for the launch of their new Lumia 800 Windows Phone. The projection was done along to a live set from deadmau5 and created an amazing light show at Millbank Tower, London. Each of the 120 metre high building’s 800 windows were covered with vinyl [...]

Simple but clever idea from the chaps at Loducca, Sao Paulo, for the new Peugeot RCZ. Using Google Street View you can plan a journey, and the website then creates a custom stop animation video using the imagery from Google of the chosen route. To try it out for yourself go to www.rczview.com Related PostsPeugeot: [...]

Wonderful 3D street artwork by Reebok CrossFit. The chaps teamed up with 3D artists Joe Hill and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured 1,160.4m² and was unveiled at London’s Canary Wharf. Click on the Images to zoom in. Hat Tip: Lady Cindy-Lee Wilson

This is the second large augmented reality retail environment activation I have seen this year after the wonderful Axe Angels campaign. This time Advertising Agency Appshaker, London, added a live component where the public could interact with the augmented reality, in this case animals and characters from National Geographic.

Wonderful new commercial for Microsoft’s Kinect showing some of the innovative uses people around the world have been finding for it. On November 4th Kinect will be celebrating its 1 year anniversary, I cant wait to see what other uses people find for this incredible technology. To read up more go to the Next at [...]