At $2.8 million dollars per 2010 Super Bowl ad space lets see the highlights that the world of advertising came up with this year. Overall seems to be a bit of a drop in standards compared to years past, but below are the highlights. For a complete list of the other ads go to Adweek.

Oh and congrats to the New Orleans Saints on winning the game 31-17 !

Snickers: Betty white

Coca Cola: Simpsons (Hard Times)

Doritos: Dog collar (Crash the super bowl)

Doritos: House rules (Crash the super bowl)

Doritos: Casket (Crash the super bowl)

Cars.com: Timothy Richman

Dockers: Wear No Pants

Dove Men: The Journey to Comfort

Bud Light: Light House

Dodge Charger: A Man’s Last Stand

Bud Light: Asteroid

Bud Light: Voice box

Bud Light:Stranded

Flo TV: My Generation

VW: Punch buggy

Google: Parisian Love

Kia Sorento: 2010 Big Game commercial

Motorola: Megan Fox

Denny’s: Chicken Warning

Audi A3 TDI: Green Police

 Teazers, a local strip club here is South Africa have just released this barnstormer of a billboard showing a naked lady with the tagline “No need for Gender Testing !”. This blatantly refers to the recent gender testing saga of SA athlete Caster Semenya after she won an 800m race in a time deemed too fast for a girl. Obviously there has been a compliant but Teasers owner Lolly Jackson ( a famously outspoken man) has fired back with the following ROTFL comments, trust me read them if you want a good laugh for the day: "The (Semenya) gender test was the furthest thing from my mind when we did the advert. "If it is construed in another way, maybe it should be that I am directing it at Leonard Chuene – that I am honest, I do not lie when I put my billboards up there," “I’m tired of women complaining about my ads – the women who complain about boobs in advertising are the ones who don’t have them.” "I do not want anyone coming here (to Teazers) with the idea that we do not have women. We have women, 100 percent women here. I did a test on them, I am a professional and they are 100 percent wo-men," he said, laughing. "Some religious freak complained, only a religious fool would complain about that. Maybe the woman who complained should lose a bit of weight and her husband will then stop looking at the Teazers billboard, maybe she is fat and ugly. I don’t give a shit about her moral issues. "I am sick and tired of bloody women who have nothing to do but look at Teazers billboards and complain. There are a lot more serious things that are happening in the country like corruption, crime and all that than complain about a billboard," Jackson said. "It is a nice advert and the woman is a wonderful specimen of a lady. I wish there were a lot more in Sandton looking like her". Classic, I want to hear more from that man. PR people let that be a lesson to you on how to reply to negativity. Big thanks to AdFreak for the heads up.

You got to love this innuendo ridden ad from DDB, Chicago for Bud Light Lime. About time too as have been wondering what had happened to the classic Bud Light style of advertising. If you’re reading this in the States, why not go give it to a loved one in the can as soon as possible, they’ll love you for it, trust me.

Nice work from McCann Erickson London for the start of a fresh campaign they are doing for new client, Subway. The Spot above is the first in a series of themed ads that will start to air on TV in the UK from tonight. McCann issued the following: "We are pleased to announce that our brand new Subway campaign launches today! Based on the idea that there’s a perfect Sub for any occasion, the campaign uses light-hearted humour to illustrate the idea that “however you feel, whatever you want, we’ve got a Sub for that”. Our TV ads feature a variety of comical situations, from rebellious pedalos to misunderstood hitchhikers, all of which require a very specific, customised type of Sub as a remedy" Personally I’m keen to find out what a “rebellious pedalo” is ! All the ads feature voice over’s from British comedy genius Rich Fulcher (Better known to some as Bob Fossil from  The Mighty Boosh) For the two other fun spots click here to see the Subway Hitchhiker, or click here to see the Subway Tattoo spot.

After the big scandal over a print ad from DDB Brazil (their website opens to an apology!) for WWF Brazil (original print shown below) comes an even bigger epic fail. Yes as you can see above someone managed to dig out a TV ad in the same manner. All I can say is “What the fuck were they thinking !”. To read the whole epic fail story and the apology note, check out this post from AdFreak.

Whoever did this new commercial for the upcoming Beatles Rock Band game (available 09-09-09) did a nice job of bringing the fab 4 back to life for an impromptu party at the one and only Abbey road.

On a related note the Sony Ericsson W995 I have been trying out has a pretty cool addictive Rock Band like game on it called Guitar Rock Tour !

As an avid Dudeism follower I felt I had to share this great spot from VW with you. The commercials have been done by DDB London and will be aired in Cinemas from tomorrow (14th August). There are a total of 3 spots all to show support for the Independent cinema and the power of film. The first clip above is about Dudeism based from The Big Lebowski The second clip is about the inspiration of magic from Willy Wonka (Click here to view) The final clip is about a weight lifting champion taking motivation from Rocky (Click here to view)

Very funky work for Three Bond Superglue from I&S BBDO, Japan. Would be crazy surprised if this ever had a chance of actually working in the real world but fabulous idea either way.

  To help publicise the release of the new Smile Shutter technology being released in Sony Ericsson’s new C903 and W995 phones they have created a few 30 sec funny radio spots. Just click on the links below to have a listen. Ride Me Kiss Me Lick Me Smile Shutter basically used face detection technology and allows the phone to sense a smile automatically. So when your taking a picture it will capture that special moment for you a bit easier. The C903 and W995 have been the latest core Sony Ericsson phones to be released in South Africa. Basic specs below: C903 core specs

• 2.4” screen 262,144-colour TFT
• 3G HSDPA, Quad band, Bluetooth
• 5 Megapixel camera with TV out
• aGPS with Google maps
• Camera Face and smile detection
• 105MB built in memory (Expandable with Memory Stick Micro)

W995 core specs

• 2.6” screen, 256K TFT
• 3G HSDPA, Quad band, WiFi, Bluetooth
• 8.1 megapixel camera with Face and smile detection
• DLNA sharing
• aGPS with Google maps and Wayfinder navigation
• 3.5mm headphone jack
• Sony Ericsson Clear Stereo, shake control and mood playlists
• 118MB internal memory + included 8GB memory Stick Micro

Personally the W995 would be my phone of choice till the new Satio and Aino (yes that’s really what its called) touch screen phones are released. The radio ads have been made by local agency PenQuin.

Above are all the the new Sprint mobile adverts. Great job from Goodby, Silverstein & Partners. I love the random use of crazy (if slightly improvable) facts. I’m not American, but I know from all their fun ads that the first place I would look for a contract if / when I do go back for a long period of time will be Sprint, so Job done then !

For those readers of a female persuasion you might enjoy this little moc ad for Zappos shoes from innovative New York Agency Renegade. Check out Renegades website, they have done some great work and have a nice little digital marketing educational blog written by their CEO, Drew Neisser. In addition if you are all about style and knowing what’s hot and what’s not you might enjoy this fantastic blog I found the other day called Gawk Your Heart Out (Written by a famous magazine editor no less!) Found via: AdRants

Great work by RKCR/Y&R London for Virgin media (they are the same peeps behind the sexy 25th anniversary Virgin Atlantic spot). The soundtrack for the virgin Media ad is a song called Beasts by Slow Moving Millie. Thanks to Sarah from RKCR/Y&R for getting back to me with the track.