Chris Rawlinson

Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set out for some unforgiving terrain in Alberta, Canada, with an Outlander and Outlander sport and [...]

Great work from 180 L.A. for Mitsubishi, they have created the world’s first online test drive of an actual vehicle. 180 L.A cleverly rigged a new Mitsubishi Outlander Sport car with robotic remote controls so anyone with a valid drivers licence can test drive it from the the comfort of their own computer. The microsite [...]