Whiskas create Instagram for your cat

Whiskas Catstacam
 and their agency Clemenger BBDO, Sydney have created a wearable device for cats that posts pictures of their adventures.
The device is collar worn camera that’s activated by motion and takes 6 pictures a minute, the owner can then browse the pictures when the cat is in wifi range and select pictures to post.
Pictures are grouped together using the #catstacam hashtag, in addition if you ask what is happening in the picture a Whiskas cat expert will analyze it, and comment to let you know.

Obviously awards season is approaching, so the only cameras belong to influencers with cats…but one never knows, it’s not the silliest idea I have ever heard.
See pictures from the cameras at facebook.com/whiskasAU


Adman at Ogilvy

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